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Media studies is one of the important content for science communication. Farming and Weaving Picture is a special form of art which is used to spread agricultural technology and culture in traditional Chinese society. In the process of Chinese society's transformation from traditional to modern times, the printing media of Farming and Weaving Picture changed from xylograph to lithography. By analyzing different transmission modes of Farming and Weaving Picture and exploring its changes of print media, it is found that although lithography has increased the reproduction and transmission of Farming and Weaving Picture to a certain extent, science communication mode of traditional Farming and Weaving Picture is interrupted. This phenomenon shows that there is no direct relationship between media and science communication. It is necessary to follow rules in other areas when science communication attempts to cooperate with other areas.

, authors=Xiang Chen, Bing Liu^*, authorsList=Xiang Chen, Bing Liu, authorCompany=null, correspAuthors=Bing Liu, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1288941092385169773, articleId=1288941091873464683, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=媒介、艺术与科学传播——耕织图案例研究, columnId=1288940591409111959, journalTitle=科普研究, columnName=史海探幽, runingTitle=null, highlight=null, articleAbstract=

媒介研究是科学传播研究的重要内容之一。耕织图是我国传统社会中传播农业技术和农业文化的一种特殊绘画形式。在中国社会从传统到近代的转型过程中，耕织图的印刷媒介由雕版转变为了石版印刷。通过分析不同耕织图的传播方式，梳理近代耕织图传播方式的变化，研究发现尽管石版印刷技术在一定程度上加速了耕织图的复制和传播，但是传统耕织图的科学传播模式却中断了。这一现象表明媒介和科学传播之间并非直接作用关系。当科学传播试图和其他领域合作进行科学传播时，需遵循其他领域的规则。

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