Article(id=1309635187311468745, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, articleNumber=null, orderNo=null, doi=10.19293/j.cnki.1673-8357.2026.04.009, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1769356800000, receivedDateStr=2026-01-26, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1790170960500, onlineDateStr=2026-09-23, pubDate=1787155200000, pubDateStr=2026-08-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1790170960500, onlineIssueDateStr=2026-09-23, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1790170960500, creator=13701087609, updateTime=1790170960500, updator=13701087609, issue=Issue{id=1309635177664577719, tenantId=1146029695717560320, journalId=1149652312894775300, year='2026', volume='21', issue='4', pageStart='5', pageEnd='117', issueExtLink='null', onlineDate='null', pubDate='1787155200000', pubDateStr='2026-08-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=1, specialIssue=null, createTime=1790170958200, creator='13701087609', updateTime=1790231261137, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1309888106594136649, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1309888106598330954, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=86, endPage=97, ext={EN=ArticleExt(id=1309635187537961162, articleId=1309635187311468745, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Narrative Construction and Efficacy Generation in Health Science Popularization: An Empirical Study of Influencing Factors Based on 173 Award-Winning Works, columnId=1215673775031501199, journalTitle=Studies on Science Popularization, columnName=Science Popularization Capacity, runingTitle=null, highlight=null, articleAbstract=

Optimizing the narrative strategies of health science popularization articles to enhance their communication efficacy is of practical significance for advancing the "Healthy China" strategy. This study uses 173 award-winning health science popularization articles from seven consecutive editions of the New Era Health Science Popularization Contest as its sample. Drawing on narratological theories, particularly those of Roland Barthes, it establishes a three-level, ten-element narrative system. Communication efficacy is quantified using four indicators: reading volume, likes, comments, and replies. Nonparametric tests are used to screen for associated variables, and multiple linear regression is conducted to identify significant predictors. The findings show that event salience, virtual-character narrators (as opposed to doctors), internal focalization, innovative presentation formats, and high-NRI narrative environments are significantly and positively associated with communication efficacy. In addition, high-performing works exhibit multiple synergistic configurations of narrative elements. Future creators could systematically improve the communication efficacy of health science popularization articles at the narrative level through combinatorial creation strategies, interactive participation design, and professional intellectual-property development.

, authors=Lin Liu¹, Zhibin Zheng¹, Yue Xu², authorsList=Lin Liu, Zhibin Zheng, Yue Xu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1309635187798008011, articleId=1309635187311468745, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=健康科普的叙事建构与效果生成——基于173件获奖作品的传播效果影响因素实证研究, columnId=1215673776361095575, journalTitle=科普研究, columnName=科普能力, runingTitle=null, highlight=null, articleAbstract=

优化健康科普文章的叙事策略以提升传播效果，对服务“健康中国”战略具有现实意义。本研究以新时代健康科普作品征集大赛连续7届共173件优秀科普文章为样本，依托罗兰·巴特等学者的叙事学理论建立3层10项叙事要素体系，以作品阅读量、点赞量、评论量、回复量构建健康科普内容传播效果量化指标，采用非参数检验筛选关联变量，并通过多元线性回归分析传播效果的影响因素。研究发现，事件节点性、虚拟人物叙述者（vs医生）、内聚焦视角、创新呈现方式及高NRI叙述环境是传播效果的显著影响因素，且高传播效果作品中存在多种叙事要素协同配置模式。未来，创作可围绕组合式创作策略、互动参与设计、专业IP运营等路径，从叙事层面系统提升健康科普文章的传播效果。

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刘琳，南昌大学新闻与传播学院讲师，研究方向：健康传播、新闻实务，E-mail: linxwcb@126.com。

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刘琳，南昌大学新闻与传播学院讲师，研究方向：健康传播、新闻实务，E-mail: linxwcb@126.com。

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