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科普短视频评价指标体系:概念澄明、价值审思与构建路径
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科普研究 | 科学传播 2023,18(6): 32-40
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科普研究 |科学传播 2023 , 18 (6) : 32 -40
科普短视频评价指标体系:概念澄明、价值审思与构建路径
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黄荣丽1, 王大鹏1, 金梦瑶1, 陈玲1, 颜燕, 和树美
作者信息
    1 中国科普研究所,北京 100081
作者简介:
黄荣丽,中国科普研究所助理研究员,研究方向:科普创作、新媒体科普、科技资源科普化,E-mail: huangrongli@cast.org.cn。
Evaluation Indicator System for Science Popularization Short Videos:Concept Clarification, Value Deliberation, and Construction Path
  • Huang Rongli1, Wang Dapeng1, Jin Mengyao1, Chen Ling1
  • Affiliations
      1 China Research Institute of Science Popularization, Beijing 100081
    doi: 10.19293/j.cnki.1673-8357.2023.06.004
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    科普短视频蓬勃发展,已成为重要的科普产品形态和面向公众传播科学的重要渠道。但在其繁荣发展的背后也存在内容同质化、伪科学、侵权抄袭、过度娱乐商业化等问题,亟须构建科普短视频评价指标体系来加强内容监管和审核。本文在明晰科普短视频评价指标体系概念和价值的基础上,从基本资质、内容、形式和影响力4个维度构建了包括合规性、科学性、引领性、通俗性、艺术性、技术性和影响力7项二级指标和21项三级指标的科普短视频评价指标体系,以期为创作者、平台方、相关管理部门提供科学有效的创作引导和评价参考,助推科普短视频创作与传播生态的健康有序发展。
    科普  /  短视频  /  评价指标体系
    The development and prosperity of science short video has become an important form of popular science products and an important channel for disseminating science to the public. However, there are also some problems behind the prosperity of science popularization short videos, such as content homogenization, pseudoscience, tort plagiarism, excessive entertainment commercialization and so on. There is an urgent need to build an evaluation index system to strengthen content supervision and review. In this paper, on the basis of clarifying the concept and value, the evaluation index system of science popularization short is constructed from the four dimensions of basic qualification, content, form and influence, including seven secondary indicators and 21 tertiary indicators, including compliance, science, guidance, popularity, artistry, technicality and influence. We hope that it can provide scientific and effective creative guidance and evaluation references for creators, platforms and relevant management departments, promote the healthy and orderly development of science popularization short ecology.
    science popularization  /  short videos  /  evaluation index system
    黄荣丽, 王大鹏, 金梦瑶, 陈玲, 颜燕, 和树美. 科普短视频评价指标体系:概念澄明、价值审思与构建路径. 科普研究, 2023 , 18 (6) : 32 -40 . DOI: 10.19293/j.cnki.1673-8357.2023.06.004
    Huang Rongli, Wang Dapeng, Jin Mengyao, Chen Ling. Evaluation Indicator System for Science Popularization Short Videos:Concept Clarification, Value Deliberation, and Construction Path[J]. Studies on Science Popularization, 2023 , 18 (6) : 32 -40 . DOI: 10.19293/j.cnki.1673-8357.2023.06.004

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    doi: 10.19293/j.cnki.1673-8357.2023.06.004
    • 接收时间:2023-09-08
    • 首发时间:2026-09-17
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    2种不同金属材料的力学参数

    Family
    属数
    Number of
    genus
    种数
    Number of
    species
    占总种数比例
    Percentage of
    total species (%)

    Genus
    种数
    Number of
    species
    占总种数比例
    Percentage of total
    species (%)
    鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
    小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
    多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
    红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
    小菇属 Mycena 11 5.26
    光柄菇属 Pluteus 5 2.39
    红菇属 Russula 17 8.13
    栓菌属 Trametes 5 2.39
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