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The research conclusion indicates that science popularization videos can better integrate into the cultural fusion of the new technological era and enhance the effectiveness of science popularization dissemination through transmedia storytelling., authors=Cui Yajuan1 , authorsList=Cui Yajuan, authorCompany=1 Arts College, Beijing Union University, Beijing 100101, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1307376928105713838, articleId=1307376927833084077, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=融媒体视域下科普视频的跨媒介叙事研究, 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科普研究
|科学传播
2023
, 18
(6) :
14
-23
融媒体视域下科普视频的跨媒介叙事研究
全屏
崔亚娟1 , 颜燕, 荆祎澜
作者信息
作者简介:
崔亚娟，北京联合大学艺术学院数字媒体系教授，研究方向：影视艺术、数字媒体、纪录片研究等，E-mail: cuiyajuan@126.com。
Research on Transmedia Storytelling of Science Popularization Videos from the Perspective of Integrated Media
Cui Yajuan1
Affiliations
1 Arts College, Beijing Union University, Beijing 100101
doi: 10.19293/j.cnki.1673-8357.2023.06.002
文章导航
融媒体视域下视频传播已成为当下科普的主流形态之一。本文从科普叙事与现实世界的关系以及视频时长的角度对科普视频进行分类，并对其叙事特点进行分析，提出融媒体时代科普视频跨媒介叙事的主要形态，即融合叙事和交互叙事，并进行详细解读。同时对融媒体环境下如何通过跨媒介叙事讲好科普叙事提出对策建议，即构建跨媒介叙事的故事序列，创新科普IP，在新旧媒体的融合文化之间建立科普的互动叙事形态。研究结论表明，通过跨媒介叙事，科普视频能够更好地融入新技术时代的融合文化，提高科普效能。
融媒体
/
科普视频
/
跨媒介叙事
/
科普IP
Video communication has become one of the mainstream forms of science popularization today. From the perspective of the relationship and duration between science popularization narrative and the real world, this paper classifies science popularization videos and analyzes their narrative characteristics. And propose the main forms of transmedia storytelling in science popularization videos in the era of integrated media, namely integrated narrative and interactive narrative, and provide a detailed interpretation. At the same time, propose countermeasures and suggestions on how to tell science popularization narrative well through transmedia storytelling in the integrated media environment, namely constructing a story sequence of transmedia narrative, innovating science popularization IP, and establishing an interactive narrative form of science popularization between the fusion culture of new and old media. The research conclusion indicates that science popularization videos can better integrate into the cultural fusion of the new technological era and enhance the effectiveness of science popularization dissemination through transmedia storytelling.
integrated media
/
science popularization videos
/
transmedia storytelling
/
science popularization IP
崔亚娟, 颜燕, 荆祎澜.
融媒体视域下科普视频的跨媒介叙事研究.
科普研究,
2023
, 18
(6)
: 14
-23
.
DOI: 10.19293/j.cnki.1673-8357.2023.06.002
Cui Yajuan.
Research on Transmedia Storytelling of Science Popularization Videos from the Perspective of Integrated Media[J].
Studies on Science Popularization ,
2023
, 18
(6)
: 14
-23
.
DOI: 10.19293/j.cnki.1673-8357.2023.06.002
2023年第18卷第6期
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文章信息
doi: 10.19293/j.cnki.1673-8357.2023.06.002
接收时间：2023-06-30
首发时间：2026-09-17
https://castjournals.cast.org.cn/joweb/kpyj/CN/10.19293/j.cnki.1673-8357.2023.06.002
引用本文
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2种不同金属材料的力学参数
科 属数 种数 占总种数比例 属 种数 占总种数比例 鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78 小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39 多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39 红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87 小菇属 Mycena 11 5.26 光柄菇属 Pluteus 5 2.39 红菇属 Russula 17 8.13 栓菌属 Trametes 5 2.39
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