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2 Tianjin Fire Science and Technology Research Institute of MEM, Tianjin 300381, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1307376924595090349, articleId=1307376924376986540, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=超媒介叙事视角下科普内容生产策略研究, columnId=1240339427109687866, journalTitle=科普研究, columnName=科学传播, runingTitle=null, highlight=null, articleAbstract=媒介融合背景下，超媒介叙事在多元化的新兴媒介助推下成为一种新型媒介生产方式，为科普带来全新的内容创作方式和文化生产体验。本文将超媒介叙事理论与科普内容生产实践相结合，构建出科普内容生产模型，以科普作品《工作细胞》为分析对象，从元叙事、叙事碎片、媒介选择、内容集成、交互生产等维度进行个案研究，全面剖析了科普内容生产流程及成功经验，验证了超媒介叙事在科普内容生产中的适用性和有效性。基于此，本文为科普内容生产提出以下新策略：建立组织协同网络，构建科普资源服务体系；搭建IP化内容矩阵，促进科技资源的可持续开发；鼓励用户参与叙事，形成科学知识交流共创社区；依托技术平台优势，打造科普内容产业生态。, authors=周荣庭¹, 尤丽娜¹, 张欣宇¹, 王子超², 颜燕, 荆祎澜, authorsList=周荣庭, 尤丽娜, 张欣宇, 王子超, 颜燕, 荆祎澜, authorCompany=1 中国科学技术大学科学教育与传播省级重点实验室，合肥 230026;
2 应急管理部天津消防研究所，天津 300381, correspAuthors=null, authorNote=周荣庭，中国科学技术大学科技传播与科技政策系执行主任、教授、博士生导师，研究方向：科学传播、科学普及、科学教育，E-mail: rongting@ustc.edu.cn。, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=EmdvwIFvZOZcox4/2r/ivA==, pdfFileSize=1915188, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=国家社会科学基金重大项目“虚拟现实媒介叙事研究” (21&ZD326); 中国科协2022年度研究生科普能力提升项目“基于虚拟现实媒介的科普叙事模式研究” (KXYJS2022067))}, authors=[Author(id=1307443854517498045, tenantId=1146029695717560320, journalId=null, articleId=1307376924376986540, orderNo=null, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=null, email=null, emailSecond=null, emailThird=null, correspondingAuthor=null, 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