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"xiang wu zhi shu" science popularization short video ranking table reflects the new era of science popularization short video creation presents a "three" trend, multiple platforms jointly support the continuous supply of science popularization short video works, multiple fields to meet the growing needs of the public for various types of science popularization, a variety of ways to promote the quality of science popularization short video works; The phenomenon of three "no" in the creation of short science popularization videos is prominent, the demonstration and leading role of academicians and experts in science popularization is insufficient, the scientific spirit is not promoted enough, and there are not many phenomenon-level works with broad social influence. The high-quality development of science popularization short video in the new era needs to complete three shifts：First, the cognitive level, from extensive "more" to high-quality "fine"; The second is the creation level, from focusing on the popularization of "knowledge" to focusing on the "spirit" guidance; The third is the communication level, from a lower entry threshold to a standardized boutique diversification., authors=Zou Zhen¹, Chen Ling¹, authorsList=Zou Zhen, Chen Ling, authorCompany=1 China Research Institute for Science Popularization, Beijing 100081, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, 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