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2 School of Journalism and Communication, Henan University, Kaifeng 475000, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1307376014254953192, articleId=1307376014057820903, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=话题营销视角下的国产科普纪录片传播创新研究, columnId=null, journalTitle=科普研究, columnName=null, runingTitle=null, highlight=null, articleAbstract=科普纪录片是进行科普工作的重要途径和手段。本文以当前媒体环境下的科普纪录片传播为研究对象，考察了媒介环境变迁下科普纪录片在题材选择、叙事方式、类型风格、传播平台等方面的困境和障碍；讨论了新媒介技术、平台思维和用户参与等综合因素作用下的注意力分配变革新趋势，总结了科普纪录片在话题营销导向下的传播创新趋向。最后，结合科普工作需要和传媒生态现状，提出了科普纪录片的传播创新策略，精耕垂类领域，力求圈层传播；注重微型叙事，推动话题生发；展现科普个性，建构差异化市场；布局多元媒介，形成全媒化传播。, authors=张国伟¹, 邵建东², 颜燕, authorsList=张国伟, 邵建东, 颜燕, authorCompany=1 河南大学融媒体研究中心，开封 475000;
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