Article(id=1289287961728623608, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289287944808801181, articleNumber=null, orderNo=null, doi=10.19293/j.cnki.1673-8357.2022.04.008, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1652198400000, receivedDateStr=2022-05-11, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785319803887, onlineDateStr=2026-07-29, pubDate=1660924800000, pubDateStr=2022-08-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785319803887, onlineIssueDateStr=2026-07-29, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785319803887, creator=13701087609, updateTime=1785319803887, updator=13701087609, issue=Issue{id=1289287944808801181, tenantId=1146029695717560320, journalId=1149652312894775300, year='2022', volume='17', issue='4', pageStart='5', pageEnd='100', issueExtLink='null', onlineDate='null', pubDate='1660924800000', pubDateStr='2022-08-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785319799854, creator='13701087609', updateTime=1785320009301, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289288823347716523, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289287944808801181, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289288823347716524, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289287944808801181, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=57, endPage=64, ext={EN=ArticleExt(id=1289287961997059065, articleId=1289287961728623608, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum, columnId=1289287956846461537, journalTitle=Studies on Science Popularization, columnName=Science Popularization Museum, runingTitle=null, highlight=null, articleAbstract=

Science and technology museums hold the key to promoting the scientific literacy of society. For better understanding the demand of the public and guiding the museums to improve service quality, this study selected China Science and Technology Museum as the object with a total of 5032 valid questionnaires collected, and PLS-SEM (structural equation model) was applied to get insight into the relationship between audience expectancy, audience participation, perceived quality, perceived value and audience satisfaction. According to data analysis and outputs of the model, this paper put forward management strategies and suggestions for improving audience satisfaction: (1) establishing expectation management consciousness and intensifying social publicity; (2) improving science education quality and stimulating audience’s enthusiasm in participation; (3) creating digital information services and tracking audience’s experience, tightening platform’s marketing controls; (4) enhancing audience’s value perception.

, authors=Huicong Zhang1, Shanshan Wang2, Qing Fan2, Wenzhe Tang1, authorsList=Huicong Zhang, Shanshan Wang, Qing Fan, Wenzhe Tang, authorCompany=null, correspAuthors=Shanshan Wang, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289287962269688826, articleId=1289287961728623608, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=基于服务主导逻辑的科技馆观众满意度研究——以中国科技馆的观众满意度调研为例, columnId=1289254702839873881, journalTitle=科普研究, columnName=科普场馆, runingTitle=null, highlight=null, articleAbstract=

科技馆在提升全民科学素质的过程中发挥着重要作用。为了使科技馆能更好地了解公众诉求,引导科技馆改善服务质量水平,本研究选择中国科学技术馆作为调研对象,共收集5 032份有效问卷,从观众期望、观众参与、感知质量、感知价值和观众满意五个维度构建了基于服务主导逻辑的科技馆观众满意度结构方程模型,探究了各潜变量间作用机理。基于数据分析和模型结果,提出了中国科技馆提升观众满意度的管理策略和建议:树立期望管理意识,加大社会宣传力度;提升科普与科学教育质量,激发观众参与热情;打造数字信息服务,持续跟进观众体验;加强平台营销控制,提升观众价值感知。

, authors=张惠聪1, 王珊珊2, 樊庆2, 唐文哲1, authorsList=张惠聪, 王珊珊, 樊庆, 唐文哲, authorCompany=null, correspAuthors=王珊珊, authorNote=

张惠聪,清华大学水利水电工程系硕士研究生,研究方向:管理科学与工程,E-mail:

, correspAuthorsNote=
王珊珊为通讯作者,E-mail:
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张惠聪,清华大学水利水电工程系硕士研究生,研究方向:管理科学与工程,E-mail:

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张惠聪,清华大学水利水电工程系硕士研究生,研究方向:管理科学与工程,E-mail:

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基于服务主导逻辑的科技馆观众满意度研究——以中国科技馆的观众满意度调研为例
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张惠聪 1 , 王珊珊 2 , 樊庆 2 , 唐文哲 1
科普研究 | 科普场馆 2022,17(4): 57-64
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科普研究 |科普场馆 2022 , 17 (4) : 57 -64
基于服务主导逻辑的科技馆观众满意度研究——以中国科技馆的观众满意度调研为例
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张惠聪1 , 王珊珊2 , 樊庆2, 唐文哲1
作者信息
  • 1清华大学水利水电工程系,北京 100084
  • 2中国科学技术馆,北京 100101
通讯作者:
王珊珊为通讯作者,E-mail:
作者简介:

张惠聪,清华大学水利水电工程系硕士研究生,研究方向:管理科学与工程,E-mail:

Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum
Huicong Zhang1 , Shanshan Wang2 , Qing Fan2, Wenzhe Tang1
Affiliations
  • 1Department of Hydraulic Engineering, Tsinghua University, Beijing 100084
  • 2China Science and Technology Museum, Beijing 100101
出版时间: 2022-08-20 doi: 10.19293/j.cnki.1673-8357.2022.04.008
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科技馆在提升全民科学素质的过程中发挥着重要作用。为了使科技馆能更好地了解公众诉求,引导科技馆改善服务质量水平,本研究选择中国科学技术馆作为调研对象,共收集5 032份有效问卷,从观众期望、观众参与、感知质量、感知价值和观众满意五个维度构建了基于服务主导逻辑的科技馆观众满意度结构方程模型,探究了各潜变量间作用机理。基于数据分析和模型结果,提出了中国科技馆提升观众满意度的管理策略和建议:树立期望管理意识,加大社会宣传力度;提升科普与科学教育质量,激发观众参与热情;打造数字信息服务,持续跟进观众体验;加强平台营销控制,提升观众价值感知。

科技馆  /  观众满意度  /  服务主导逻辑  /  结构方程模型

Science and technology museums hold the key to promoting the scientific literacy of society. For better understanding the demand of the public and guiding the museums to improve service quality, this study selected China Science and Technology Museum as the object with a total of 5032 valid questionnaires collected, and PLS-SEM (structural equation model) was applied to get insight into the relationship between audience expectancy, audience participation, perceived quality, perceived value and audience satisfaction. According to data analysis and outputs of the model, this paper put forward management strategies and suggestions for improving audience satisfaction: (1) establishing expectation management consciousness and intensifying social publicity; (2) improving science education quality and stimulating audience’s enthusiasm in participation; (3) creating digital information services and tracking audience’s experience, tightening platform’s marketing controls; (4) enhancing audience’s value perception.

science and technology museum  /  audience satisfaction  /  service-dominate logic  /  structural equation model
张惠聪, 王珊珊, 樊庆, 唐文哲. 基于服务主导逻辑的科技馆观众满意度研究——以中国科技馆的观众满意度调研为例. 科普研究, 2022 , 17 (4) : 57 -64 . DOI: 10.19293/j.cnki.1673-8357.2022.04.008
Huicong Zhang, Shanshan Wang, Qing Fan, Wenzhe Tang. Audience Satisfaction of Science and Technology Museums Based on Service-Dominate Logic: Case Study of China Science and Technology Museum[J]. Studies on Science Popularization, 2022 , 17 (4) : 57 -64 . DOI: 10.19293/j.cnki.1673-8357.2022.04.008
  • 国家自然科学基金资助项目“基于大数据和人工智能的EPC项目设计采购施工一体化管理研究”(72171128)
  • 国家自然科学基金资助项目“长江流域水电开发利益相关方合作管理及决策支持系统研究”(51579135)
  • 清华大学水沙科学与水利水电工程国家重点实验室项目“流域/区域尺度水利水电工程管理理论研究”(2022-KY-04)
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2022年第17卷第4期
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doi: 10.19293/j.cnki.1673-8357.2022.04.008
  • 接收时间:2022-05-11
  • 首发时间:2026-07-29
  • 出版时间:2022-08-20
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  • 收稿日期:2022-05-11
基金
国家自然科学基金资助项目“基于大数据和人工智能的EPC项目设计采购施工一体化管理研究”(72171128)
国家自然科学基金资助项目“长江流域水电开发利益相关方合作管理及决策支持系统研究”(51579135)
清华大学水沙科学与水利水电工程国家重点实验室项目“流域/区域尺度水利水电工程管理理论研究”(2022-KY-04)
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    1清华大学水利水电工程系,北京 100084
    2中国科学技术馆,北京 100101

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2种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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