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The science communication community believes that the front-line researchers should be encouraged to take active part in science communication activities. However, how front-line researchers understand scientific communication will directly affect their actual participation and concrete action. Investigation in front-line researchers shows that they have different dimensional demands of science communication. Concerning those demands, popularization of science, promotion of science and technology, and news publicity are three relatively mainstream ideas, which have very clear pragmatic motive. The paper analyzes the multi-dimensional influence of this pragmatism appeal on science communication action, and proposes that on the basis of respecting the multi-dimensional appeals of front-line researchers, they should be encouraged to carry out multi-level science communication practice in combination with the concrete reality, so that it would be of great benefit to the healthy development of science communication in China.

, authors=Xiaocheng Liu, Yuqin Zhao, authorsList=Xiaocheng Liu, Yuqin Zhao, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289993193408279299, articleId=1289993193039180544, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=多维诉求：一线科研人员的科学传播认知调查, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

促进一线科研人员主动参与科学传播行动，系科学传播界的共识。然而，一线科研人员如何理解科学传播将直接影响他们的实际参与和具体行动。通过对一线科研人员的调查发现，他们对科学传播有着不同维度的诉求。其中，科学普及、科技推广和新闻宣传是三个比较主流的观念，这些观念带有十分鲜明的实用主义动机。对这种实用主义诉求对科学传播行动带来的多维度影响进行分析，提出应在尊重一线科研人员多维诉求的基础上，结合具体实际，鼓励他们开展多层次的科学传播实践，从而更好地推动科学传播事业健康发展。

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刘晓程，兰州大学新闻与传播学院副教授，研究方向：危机传播、对外传播、公共关系等，E-mail：liuxch@lzu.edu.cn。

"}, bioImg=null, bioContent=

刘晓程，兰州大学新闻与传播学院副教授，研究方向：危机传播、对外传播、公共关系等，E-mail：liuxch@lzu.edu.cn。

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