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Rural broadcasting network “Cun Cun Xiang” is a powerful carrier for public cultural services in rural area and an important approach to conduct rural science popularization. What’s more, its emergency broadcast function makes it irreplaceable in responding to public emergencies. This paper combs the characteristics and situations of emergency science popularization (ESP) in rural area as well as the functions of rural broadcasting network “Cun Cun Xiang”, suggests an optimized ESP route in case of public emergencies based on the crisis life-cycle theory, and makes concrete analysis on its application under COVID-19.

, authors=Ling Xu¹, Rongting Zhou¹, Yun Tong², authorsList=Ling Xu, Rongting Zhou, Yun Tong, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289300523736212379, articleId=1289300523388085145, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=“村村响”农村广播系统应急科普体系的优化研究——以新冠肺炎疫情为例, columnId=null, journalTitle=科普研究, columnName=, runingTitle=null, highlight=null, articleAbstract=

“村村响”农村广播系统是农村公共文化服务的有力载体，是新农村建设的组成部分，也是开展农村科普工作的重要途径。与此同时，由于它兼具的应急广播功能，在应对突发公共事件时能够发挥不可替代的作用。通过对农村应急科普特点和现状的梳理，结合“村村响”农村广播系统的功能特点，基于危机生命周期理论，为其优化设计了应对突发公共事件的应急科普路径，并运用此路径对新冠肺炎疫情的处置过程进行了具体分析。

, authors=徐凌¹, 周荣庭¹, 童云², authorsList=徐凌, 周荣庭, 童云, authorCompany=null, correspAuthors=null, authorNote=, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=0IwhMpwjc5G10vxWoJW2TQ==, magXml=a0TQ7cfqwJGJi3K2xJO5GA==, pdfUrl=null, pdf=te21eoxOAWbhCDABheC28Q==, pdfFileSize=2686383, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=kHfSYOjRWFWSSLsAKwUT4A==, mapNumber=null, fund=null)}, authors=[Author(id=1289322741904032583, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289300523388085145, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=ling1997@mail.ustc.edu.cn, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1289322743564976969, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289300523388085145, authorId=1289322741904032583, language=EN, stringName=Ling Xu, firstName=Ling, middleName=null, lastName=Xu, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹, address=¹Department of Science and Technology Communication and Policy, University of Science and Technology of China, Hefei 230026, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1289322743632085834, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289300523388085145, authorId=1289322741904032583, language=CN, stringName=徐凌, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹, address=¹中国科学技术大学科技传播与科技政策系，合肥　230026, bio={"content":"

徐凌，中国科学技术大学科技传播与科技政策系硕士研究生，研究方向：科学传播，E-mail：ling1997@mail.ustc.edu.cn。

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徐凌，中国科学技术大学科技传播与科技政策系硕士研究生，研究方向：科学传播，E-mail：ling1997@mail.ustc.edu.cn。

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