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Information has become more and more penetrating, and mutually interactive under the era of internet, that trend has become a norm in people’s daily life. IT application and informatization is currently undergoing a series of profound changes, which has brought about tremendous impacts on people’s way of thinking, study, life and work, and social governing regulations and laws. Under the context full of challenges, it is advised to gain a full and better understanding of “people” in the era of internet, grasp the rules and laws involving internet management, make accelerated efforts to make reforms and innovation in the traditional science popularization mode, and speed up the informatization in science popularization. With regard to informatization in science popularization, efforts shall be made to get rid of the shackles imposed by the traditional and established technology, thinking, and institutional mechanism, so as to build a new and full-fledged science popularization mode. During this process, we shall focus on such newly emerging philosophy as “customer-oriented” and “attention-based economy”, make full use of big data, find the targeted and precise solutions and services, do a great job in the resolution of the issue of “last mile for science popularization”, as well as explore ways to substantially bolster science popularization capabilities.

, authors=Kangyou Wang, Xiaojun Xie, Jimo Zhou, authorsList=Kangyou Wang, Xiaojun Xie, Jimo Zhou, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289649483399147893, articleId=1289649482992300402, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=互联网时代的科学普及, columnId=1240339426182755277, journalTitle=科普研究, columnName=专稿, runingTitle=null, highlight=null, articleAbstract=

互联网时代信息的泛在、交互传播成为常态，社会信息化的不断深入，对人们的心理、思维、学习、生活以及社会运行方式带来深刻影响，面对挑战，必须理解互联网时代的“人”，把握互联网时代传播规律，加速对传统科普进行革新，加快推进科普信息化，科普信息化要突破传统技术、理念、体制、机制的约束，建构互联网时代全新的科普行为方式，这个过程中要注重“用户中心”“注意力经济”等时代新思维新概念，充分运用大数据，推动精准决策和服务，走好科普最后一公里，实现科普能力的跨越提升。

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王康友，中国科普研究所所长、研究员、《科普研究》主编，E-mail：wangkangyou@cast.org.cn。

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王康友，中国科普研究所所长、研究员、《科普研究》主编，E-mail：wangkangyou@cast.org.cn。

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谢小军为中国科普研究所研究人员。

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谢小军为中国科普研究所研究人员。

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周寂沫为中国科普研究所研究人员。

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周寂沫为中国科普研究所研究人员。

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