Article(id=1319613283007582474, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1319613279245283861, articleNumber=null, orderNo=null, doi=10.12377/1671-4393.25.02.05, pmid=null, cstr=null, oa=null, hot=0, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1792549923898, onlineDateStr=2026-10-21, pubDate=null, pubDateStr=null, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1792549923898, onlineIssueDateStr=2026-10-21, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1792549923898, creator=13701087609, updateTime=1792549923898, updator=13701087609, issue=Issue{id=1319613279245283861, tenantId=1146029695717560320, journalId=1296801528146919473, year='2025', volume='', issue='2', pageStart='0', pageEnd='123', issueExtLink='null', onlineDate='null', pubDate='1740412800000', pubDateStr='2025-02-25', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=0, createTime=1792549923000, creator='13701087609', updateTime=1792550012928, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1319613656485184355, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1319613279245283861, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1319613656485184356, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1319613279245283861, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=23, endPage=29, ext={EN=ArticleExt(id=1319613283317960972, articleId=1319613283007582474, tenantId=1146029695717560320, journalId=1296801528146919473, language=EN, title=Summary of Market Insights into Major Categories of Liquid Milk in 2024, columnId=null, journalTitle=China Dairy, columnName=null, runingTitle=null, highlight=null, articleAbstract=The national milk production has decreased by 2.8% in 2024, marking the first correction after six consecutive years of growth. China's dairy industry has entered an era of shrinking and internal competition. From the perspective of dairy sub categories, the increase and decrease of each category are different, reflecting the quietly changing category structure of the dairy market.This paper analyzed the market dynamics of the five main categories of liquid milk in 2024 from a third-party perspective, in order to provide reference value for dairy companies to understand the current situation and trends of the categories. The main content of this paper included: dynamic analysis of the 2024 market for room temperature white milk, low-temperature fresh milk, low-temperature fresh milk, room temperature yogurt, and blended dairy products., authors=ZHAO Heng, authorsList=ZHAO Heng, authorCompany=Shanghai Jinglve Brand Marketing Consulting Co.,Ltd.,Shanghai 201100, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1319613283238269195, articleId=1319613283007582474, tenantId=1146029695717560320, journalId=1296801528146919473, language=CN, title=2024年液态奶主要品类市场洞察, columnId=1297134029577409188, journalTitle=中国乳业, columnName=营销管理, runingTitle=null, highlight=null, articleAbstract=2024年全国牛奶产量下降2.8%,连续6年增长后首次回调,中国乳业进入缩量内卷时代。从乳业子品类看,各品类增减不一,反映出乳业市场的品类结构正在悄然发生变化。本文从第三方的角度对2024年的液态奶五大主要品类市场动态进行了分析,以期为乳品企业了解品类现状与趋势提供参考价值。本文主要内容包括:2024年常温白奶、低温鲜奶、低温鲜奶、常温酸奶、调制乳品类市场动态分析。, authors=赵恒, authorsList=赵恒, authorCompany=上海旌略品牌营销咨询有限公司,上海 201100, correspAuthors=null, authorNote=赵 恒(1979-),男,山东烟台人,研究方向为乳业品牌战略定位,大单品策划等。, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null)}, authors=null, keywords=[Keyword(id=1319613283473150221, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=CN, orderNo=1, keyword=2024年), Keyword(id=1319613283552841998, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=CN, orderNo=2, keyword=液态奶), Keyword(id=1319613283649310991, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=CN, orderNo=3, keyword=市场), Keyword(id=1319613283758362896, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=EN, orderNo=1, keyword=the year of 2024), Keyword(id=1319613283833860369, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=EN, orderNo=2, keyword=liquid milk), Keyword(id=1319613283913552146, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319613283007582474, language=EN, orderNo=3, keyword=market)], refs=null, funds=null, companyList=null, figs=null, attaches=null, journal=Journal(id=1296801172792901679, delFlag=0, nameCn=中国乳业, nameEn=China Dairy, nameHistory1=null, nameHistory2=null, issn=1671-4393, eissn=null, cn=11-4768/S, coden=null, periodic=0, language=CN, oaType=null, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=fy0U6rTUhrcBdKszdYVe3w==, journalPrice=null, startedYear=null, abbrevIsoEn=China Dairy, journalRemark=null, publicationField=null, createdTime=1787111092997, updatedTime=1788949480572, createdBy=18614031015, updatedBy=13041195026, firstLetterCn=Z, firstLetterEn=Z, subjectCode=Agriculture, subjectName=null, subjectCodeEn=Agriculture, subjectNameEn=null, picCn=fy0U6rTUhrcBdKszdYVe3w==, picEn=1lm7RNSd456gWkkoaDGdEQ==, jcr=null, cjcr=null, exts=[JournalExt(id=1304511929255481461, language=CN, name=中国乳业, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1788949480594, updatedTime=1788949480594, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://zgryauthor.cast.org.cn/webm, submissionEditorUrl=https://zgryeditor.cast.org.cn/webm, submissionReviewUrl=https://zgryauthor.cast.org.cn/webm, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""}), JournalExt(id=1304511929301618806, language=EN, name=China Dairy, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1788949480605, updatedTime=1788949480605, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://zgryauthor.cast.org.cn/webm, submissionEditorUrl=https://zgryeditor.cast.org.cn/webm, submissionReviewUrl=https://zgryauthor.cast.org.cn/webm, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""})], databaseList=null, tenantJournalId=1296801528146919473, websiteList=[Website(id=1296802542923572121, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1296801528146919473, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/zgry/CN, language=CN, createTime=1787111419659, createBy=18614031015, updateTime=1787111471367, updateBy=18614031015, name=中国乳业-中文, tplId=1146099689490845704, title=中国乳业, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1296802881777198042, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=articleTextType, value=kx, createTime=1787111500448, updateTime=1787111500448, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881747837911, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=banner, value=null, createTime=1787111500441, updateTime=1787111500441, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881827529693, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=grayFlag, value=0, createTime=1787111500460, updateTime=1787111500460, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881735254998, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=logo, value=https://castjournals.cast.org.cn/joweb/zgry/CN/file/pic?fileId=qVbzVKBQlSo4CZ2uDrqTZw==, createTime=1787111500438, updateTime=1787111500438, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881844306911, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=minRunFlag, value=0, createTime=1787111500464, updateTime=1787111500464, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881768809433, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/zgry/CN/file/pic, createTime=1787111500446, updateTime=1787111500446, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881835918302, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=silenceFlag, value=0, createTime=1787111500462, updateTime=1787111500462, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881760420824, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1787111500444, updateTime=1787111500444, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881810752475, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=themeColor, value=null, createTime=1787111500456, updateTime=1787111500456, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802881819141084, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802542923572121, code=themeStyle, value=null, createTime=1787111500458, updateTime=1787111500458, creator=18614031015, updator=18614031015)]), Website(id=1296802543032624028, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1296801528146919473, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/zgry/EN, language=EN, createTime=1787111419685, createBy=18614031015, updateTime=1787111462939, updateBy=18614031015, name=中国乳业-英文, tplId=1146101810881728533, title=China Dairy, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1296802850798068681, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=articleTextType, value=kx, createTime=1787111493062, updateTime=1787111493062, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850768708550, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=banner, value=null, createTime=1787111493055, updateTime=1787111493055, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850819040204, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=grayFlag, value=0, createTime=1787111493067, updateTime=1787111493067, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850760319941, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=logo, value=https://castjournals.cast.org.cn/joweb/zgry/EN/file/pic?fileId=qVbzVKBQlSo4CZ2uDrqTZw==, createTime=1787111493053, updateTime=1787111493053, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850831623118, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=minRunFlag, value=0, createTime=1787111493070, updateTime=1787111493070, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850789680072, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/zgry/EN/file/pic, createTime=1787111493060, updateTime=1787111493060, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850823234509, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=silenceFlag, value=0, createTime=1787111493068, updateTime=1787111493068, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850781291463, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_en_623/, createTime=1787111493058, updateTime=1787111493058, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850802262986, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=themeColor, value=null, createTime=1787111493063, updateTime=1787111493063, creator=18614031015, updator=18614031015), WebsiteProps(id=1296802850810651595, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1296802543032624028, code=themeStyle, value=null, createTime=1787111493065, updateTime=1787111493065, creator=18614031015, updator=18614031015)])], journalTitle=中国乳业, weixinUrl=null, journalUrl=http://zhgry.aiijournal.com/, iacademicId=null, status=1, seqNo=null, journalTitleEn=China Dairy, journalPhotoCn=fy0U6rTUhrcBdKszdYVe3w==, journalPhotoEn=1lm7RNSd456gWkkoaDGdEQ==, journalFirstLetter=Z, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/zgry/CN/10.12377/1671-4393.25.02.05, detailUrlEn=https://castjournals.cast.org.cn/joweb/zgry/EN/10.12377/1671-4393.25.02.05, pdfUrlCn=https://castjournals.cast.org.cn/joweb/zgry/CN/PDF/10.12377/1671-4393.25.02.05, pdfUrlEn=https://castjournals.cast.org.cn/joweb/zgry/EN/PDF/10.12377/1671-4393.25.02.05, aliStartDate=null, aliEndDate=null, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1792549923898, fullTextJson=null, articleText=null, reference=null)
收藏切换
2024年液态奶主要品类市场洞察
收藏切换
中国乳业 | 营销管理 2025,(2): 23-29
收起
收藏切换
中国乳业 |营销管理 2025 , (2) : 23 -29
2024年液态奶主要品类市场洞察
全屏
赵恒
作者信息
    上海旌略品牌营销咨询有限公司,上海 201100
作者简介:
赵 恒(1979-),男,山东烟台人,研究方向为乳业品牌战略定位,大单品策划等。
Summary of Market Insights into Major Categories of Liquid Milk in 2024
  • ZHAO Heng
  • Affiliations
      Shanghai Jinglve Brand Marketing Consulting Co.,Ltd.,Shanghai 201100
    doi: 10.12377/1671-4393.25.02.05
    文章导航
    收藏切换
    2024年全国牛奶产量下降2.8%,连续6年增长后首次回调,中国乳业进入缩量内卷时代。从乳业子品类看,各品类增减不一,反映出乳业市场的品类结构正在悄然发生变化。本文从第三方的角度对2024年的液态奶五大主要品类市场动态进行了分析,以期为乳品企业了解品类现状与趋势提供参考价值。本文主要内容包括:2024年常温白奶、低温鲜奶、低温鲜奶、常温酸奶、调制乳品类市场动态分析。
    2024年  /  液态奶  /  市场
    The national milk production has decreased by 2.8% in 2024, marking the first correction after six consecutive years of growth. China's dairy industry has entered an era of shrinking and internal competition. From the perspective of dairy sub categories, the increase and decrease of each category are different, reflecting the quietly changing category structure of the dairy market.This paper analyzed the market dynamics of the five main categories of liquid milk in 2024 from a third-party perspective, in order to provide reference value for dairy companies to understand the current situation and trends of the categories. The main content of this paper included: dynamic analysis of the 2024 market for room temperature white milk, low-temperature fresh milk, low-temperature fresh milk, room temperature yogurt, and blended dairy products.
    the year of 2024  /  liquid milk  /  market
    赵恒. 2024年液态奶主要品类市场洞察. 中国乳业, 2025 , (2) : 23 -29 . DOI: 10.12377/1671-4393.25.02.05
    ZHAO Heng. Summary of Market Insights into Major Categories of Liquid Milk in 2024[J]. China Dairy, 2025 , (2) : 23 -29 . DOI: 10.12377/1671-4393.25.02.05

    参考文献 引证文献
    排序方式:
    2025年第卷第2期
    29
    0
    引用本文
    BibTeX
    文章信息
    doi: 10.12377/1671-4393.25.02.05
    • 首发时间:2026-10-21
    补充材料
    相关文章
    文章信息
    作者
    出版历史
    基金
    作者信息
    参考文献
    分享链接
    https://castjournals.cast.org.cn/joweb/zgry/CN/10.12377/1671-4393.25.02.05
    分享至
    全文二维码

    扫描看全文

    引用本文
    BibTeX
    本文的引用情况
    2种不同金属材料的力学参数
    科
    Family
    属数
    Number of
    genus
    种数
    Number of
    species
    占总种数比例
    Percentage of
    total species (%)
    属
    Genus
    种数
    Number of
    species
    占总种数比例
    Percentage of total
    species (%)
    鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
    小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
    多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
    红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
    小菇属 Mycena 11 5.26
    光柄菇属 Pluteus 5 2.39
    红菇属 Russula 17 8.13
    栓菌属 Trametes 5 2.39
    关闭全屏