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Against the backdrop of the "Green is Gold" development philosophy and China's "Dual Carbon" strategy, ecotourism dairy farms have emerged as a significant pathway for the Chinese dairy industry to promote industrial ecological transformation. This study employed case studies of leading domestic dairy enterprises to systematically analyze the mechanisms and practical models through which ecotourism enhances corporate performance. The findings indicated that ecotourism significantly contributes to the improvement of corporate financial performance through multiple channels, including brand value appreciation, product premium pricing, industrial chain extension, and cost optimization. Successful enterprises not only generate direct tourism revenue but also establish differentiated core competitiveness, providing practical references for the green transformation and value re-creation of the traditional dairy industry.

, authors=Yajie MENG, Lili CHEN, authorsList=Yajie MENG, Lili CHEN, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1297134119587172685, articleId=1297134119134187851, tenantId=1146029695717560320, journalId=1296801528146919473, language=CN, title=生态观光牧场旅游对企业增收的影响研究, columnId=1297134029577409188, journalTitle=中国乳业, columnName=营销管理, runingTitle=null, highlight=null, articleAbstract=

在“绿水青山就是金山银山”理念与“双碳”战略背景下，生态观光牧场旅游已成为中国乳业推动产业生态化转型的重要路径。通过对国内领先乳品企业的案例研究，系统分析其对提升企业业绩的作用机制与实践模式。研究发现，生态观光牧场旅游通过品牌增值、产品溢价、产业链延伸与成本优化等多重渠道，显著促进企业财务绩效提升。成功企业不仅获得直接旅游收入，更构建了差异化核心竞争力，为传统乳业的绿色转型与价值再造提供实践参考。

, authors=孟雅洁, 陈利利, authorsList=孟雅洁, 陈利利, authorCompany=null, correspAuthors=null, authorNote=, correspAuthorsNote=null, copyrightStatement=发表在《中国乳业》上的论文，视为将本论文的数字化复制权、发行权、汇编权及信息网络传播权许可给《中国乳业》使用。本刊已许可中国学术期刊（光盘版）电子杂志社、北京万方数据股份有限公司等多家单位在其相关数据库产品中以数字化方式复制、汇编、发行、信息网络传播本刊全文。作者向本刊提交文章发表的行为即视为同意我刊授权使用该文著作权。, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=d9gA4vwL1GaFhm27WOUQeA==, magXml=ar25gSCJ8DRBu4yTb1QQwA==, pdfUrl=null, pdf=3X12tUAXn1yRSh1AUkqPrA==, pdfFileSize=746313, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=nIXA8anVRVx6wIdB2tbX5w==, mapNumber=null, fund=null)}, authors=[Author(id=1297134121315225938, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1297134119134187851, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=null, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1297134121394917716, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1297134119134187851, authorId=1297134121315225938, language=EN, stringName=Yajie MENG, firstName=Yajie, middleName=null, lastName=MENG, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=Jiaozuo Industrial and Commercial Vocational College, Jiaozuo Henan 454550, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1297134121462026581, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1297134119134187851, authorId=1297134121315225938, language=CN, stringName=孟雅洁, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=焦作工贸职业学院，河南 焦作 454550, bio={"content":"

孟雅洁（1997-），女，河南沁阳人，本科，助教，研究方向为财务管理

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孟雅洁（1997-），女，河南沁阳人，本科，助教，研究方向为财务管理

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陈利利（1990-），女，河南沁阳人，本科，助教，研究方向为旅游管理。

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陈利利（1990-），女，河南沁阳人，本科，助教，研究方向为旅游管理。

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