Article(id=1297134106182176995, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1297134051446514419, articleNumber=null, orderNo=null, doi=10.12377/1671-4393.26.01.18, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1787190470499, onlineDateStr=2026-08-20, pubDate=1769270400000, pubDateStr=2026-01-25, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1787190470499, onlineIssueDateStr=2026-08-20, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1787190470499, creator=13701087609, updateTime=1787190470499, updator=13701087609, issue=Issue{id=1297134051446514419, tenantId=1146029695717560320, journalId=1296801528146919473, year='2026', volume='', issue='1', pageStart='2', pageEnd='131', issueExtLink='null', onlineDate='null', pubDate='1769270400000', pubDateStr='2026-01-25', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1787190457450, creator='13701087609', updateTime=1787192303515, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1297141794467246419, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1297134051446514419, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1297141794467246420, tenantId=1146029695717560320, journalId=1296801528146919473, issueId=1297134051446514419, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=126, endPage=131, ext={EN=ArticleExt(id=1297134107968950500, articleId=1297134106182176995, tenantId=1146029695717560320, journalId=1296801528146919473, language=EN, title=Current Development Status and Countermeasures of Product Diversification and Market Demand in Dairy Product Processing, columnId=1297134040566489772, journalTitle=China Dairy, columnName=DAIRY INDUSTRY, runingTitle=null, highlight=null, articleAbstract=

As global consumers become increasingly aware of healthy eating, the dairy industry has undergone significant transformation. Traditional dairy products can no longer meet the growingly diverse market demands. There is a rising need for high-nutrition, low-sugar, low-fat, and functional dairy products, which is driving profound changes within the industry. Dairy companies are responding proactively by enhancing product research and development, quality control, and packaging innovation to meet the needs for personalized, convenient, and health-conscious products. Product diversification, by addressing personalized and health-conscious consumer demands, has become a core driving force in the industry's development. By launching innovative products such as functional and organic dairy products, companies can expand market reach, enhance brand competitiveness, and effectively cope with fierce competition in both domestic and international markets. This paper examined the current status and trends of product diversification in dairy processing, and how it responds to changing market demands. It analyzed the evolving consumer needs and challenges in both domestic and global markets. Innovation in the dairy industry must not only cater to different consumer groups but also address issues such as raw material supply, technological advancement, and market competition. This study provided a theoretical basis for the development of the dairy industry and offers valuable insights for companies in formulating marketing and product development strategies.

, authors=Shiqiang WANG¹, Liguo WU¹, Zhisheng HU^{2, *}, authorsList=Shiqiang WANG, Liguo WU, Zhisheng HU, authorCompany=null, correspAuthors=Zhisheng HU, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1297134108270940389, articleId=1297134106182176995, tenantId=1146029695717560320, journalId=1296801528146919473, language=CN, title=乳制品加工中产品多样化与市场需求发展现状与对策, columnId=1297134041350824622, journalTitle=中国乳业, columnName=乳品加工, runingTitle=null, highlight=null, articleAbstract=

随着全球消费者健康饮食认知的提升，乳制品行业经历显著变革，传统乳制品已无法满足日益多样化的市场需求。消费者对高营养、低糖、低脂及功能性乳制品的需求不断增长，推动行业深刻转型。乳品企业通过加强产品研发、质量控制和包装创新，积极响应个性化、便捷化和健康化的产品需求。产品多样化通过满足个性化、健康化需求，成为行业发展的核心驱动力。企业通过推出功能性乳制品、有机乳制品等创新产品，能够拓展市场空间、提升品牌竞争力，并有效应对国内外市场的激烈竞争。本文对乳制品加工中的产品多样化现状、趋势及其对市场需求的响应展开研究，分析国内外市场的需求变化及面临的挑战。研究发现，乳制品行业的创新驱动不仅需满足不同消费者群体的需求，还需解决原材料供应、技术创新及市场竞争等相关问题。本研究为乳制品行业发展提供理论依据，也为企业制定市场营销策略和产品研发方向提供有益借鉴。

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王士强（1971-），男，山东夏津人，本科，高级兽医师，研究方向为畜禽产品质量安全

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王士强（1971-），男，山东夏津人，本科，高级兽医师，研究方向为畜禽产品质量安全

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吴立国（1971-），男，河北泊头人，硕士，畜牧师，研究方向为畜禽产品质量安全。

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吴立国（1971-），男，河北泊头人，硕士，畜牧师，研究方向为畜禽产品质量安全。

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