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Against the backdrop of a new stage in China's dairy industry characterized by the concurrent pursuit of structural adjustment and quality improvement, the industry faces dinternal and external challenges. Dairy development has transitioned from mere scale expansion to a new phase that equally emphasizes quality improvement, innovation-driven growth, and supply chain synergy. This implieman resource management in dairy enterprises must be adjusted, shifting the focus from cost control to quality and safety, technological innovation, and supply chain coordination, thereby placing higher demands on compensation incentivenisms. Based on value chain incentive and collaborative incentive theories, this paper analyzed the current incentive mechanism of Bright Dairy and finds issues such as a short-term performance orientation, insufficient differentiation in inces, and weak application of medium- and long-term incentive tools. To address these, the paper proposed adjusting the compensation system to combine short-, medium-, and long-term assessments, impld incentives, and explore long-term incentive mechanisms, providing references for the optimization of Bright Dairy's compensation incentive mechanism.

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我国奶业在结构调整与纾困提质并行的新阶段背景下，面临着内外部双重挑战。奶业发展已从单纯的规模扩张转变为纾困提质、创新驱动、链条协同共同注重的全新阶段。这意味着乳企的人力资源管理也需要做出调整，将管理重点从成本控制进一步转移到质量安全、科技创新、产业链协同方面，这对薪酬激励机制提出了更高要求。文章基于价值链激励与协同激励理论，分析发现光明乳业现行激励机制存在短期业绩导向、激励差异化不足、中长期激励工具运用弱的问题。为此提出要调整薪酬体系，短中长期考核相结合，进行分层激励，并探索中长期激励机制。为光明乳业薪酬激励机制优化提出借鉴。

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赵文迪（1996-），女，回族，河南洛阳人，在读硕士，研究方向为工商管理。

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赵文迪（1996-），女，回族，河南洛阳人，在读硕士，研究方向为工商管理。

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