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tenantId=1146029695717560320, journalId=1296801528146919473, language=EN, title=Research on the Path and Performance of Digital Transformation of Bright Dairy Industry, columnId=null, journalTitle=China Dairy, columnName=null, runingTitle=null, highlight=null, articleAbstract=With the development of information technology and the popularity of the internet,enterprises all over the world have begun to explore the road of digital transformation in order to enhance competitiveness in the fierce market.As one of the leading enterprises in China dairy industry,Bright Dairy has also followed the trend of the times and started its own journey of digital transformation.This paper aimed to study the digital transformation path and its effect of Bright Dairy,discussed the key strategies,implementation steps and technical applications in the process of its transformation,and evaluated its transformation effect,so as to provide reference for the digital transformation of other enterprises., authors=ZHANG Junjie, authorsList=ZHANG Junjie, authorCompany=Lanzhou University of Finance and Economics,Lanzhou Gansu 730000, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1319598518977807357, articleId=1319598517165868028, tenantId=1146029695717560320, journalId=1296801528146919473, language=CN, title=光明乳业数字化转型路径及绩效研究, columnId=1297134029577409188, journalTitle=中国乳业, columnName=营销管理, runingTitle=null, highlight=null, articleAbstract=随着信息技术发展和互联网普及,全球企业开始探索数字化转型之路,以在激烈市场竞争中获得优势。作为中国乳制品行业内的佼佼者,光明乳业股份有限公司（简称“光明乳业”）顺应时代潮流,开启数字化转型之旅。本文通过对光明乳业数字化转型路径及绩效研究,探讨其数字化转型过程中的关键策略、实施步骤以及技术应用,评估转型效果,为其他企业数字化转型提供参考。, authors=张俊杰, authorsList=张俊杰, authorCompany=兰州财经大学,甘肃兰州 730000, correspAuthors=null, authorNote=张俊杰（2000-）,女,山东潍坊人,在读硕士,研究方向为成本与管理会计。, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=yYhGI/umAdV5NYK5dAdvzA==, pdfFileSize=2401250, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null)}, authors=null, keywords=[Keyword(id=1319606089964958433, tenantId=1146029695717560320, journalId=1296801528146919473, articleId=1319598517165868028, language=CN, orderNo=1, keyword=数字化转型), Keyword(id=1319606090048844514, 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