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[2] 崔晶. 制造业服务化转型路径及效果研究——以新乳业为例[D].呼和浩特:内蒙古财经大学,2024. [3] 新乳业召开2024投资者大会.解析新质鲜行发展路径[J].中国食品工业,2024(10):9-11. [4] 水芙蓉.新乳业“玩不转”并购[N].国际金融报,2023-12-11(014). [5] 康曦.新乳业总裁朱川:锚定低温赛道开展全域渠道营销[N].中国证券报,2023-12-08(A07). [6] 马国芳. 区域性乳制品企业竞争力研究[D].南京:南京农业大学,2020. [7] 白浩宇,王琛,刘芳,等.全球价值链下中国乳业竞争力研究[J].中国畜牧杂志,2024,60(5):342-348. [8] 杨晓晶,韩萌.链接上下游稳固奶源拓宽产品线增加销路[N].中国食品报,2023-12-26(004). [9] 毛庆美. 数字化背景下新乳业供应链成本管理优化研究[D].兰州:兰州财经大学,2024. [10] 李琦玮. 乳业上市公司财务竞争力分析——以伊利、三元、光明为例[J].内蒙古科技与经济,2019(24):35-36. [11] 杜凯钰. 乳制品行业高质量发展的机制研究[J].中国乳业,2024(5):40-43,48.)
中国乳业
|营销管理
2025
,
(3) :
24
-28
乳制品行业竞争力分析——以新乳业为例
全屏
严浩, 李晓凯
作者信息
青海民族大学经济与管理学院,青海西宁 810007
作者简介:
严 浩(1986-),男,陕西西安人,在读硕士,研究方向为市场营销;李晓凯(1995-),女,青海西宁人,在读硕士,研究方向为市场营销。
An Analysis of the Competitiveness of the Dairy Industry--Taking the New Dairy Industry as an Example
YAN Hao, LI Xiaokai
Affiliations
School of Economics and Management Qinghai Minzu University,Xining Qinghai 810007
doi: 10.12377/1671-4393.25.03.03
文章导航
随着中国经济发展和居民生活水平提高,乳制品需求不断增长,乳业发展对区域经济有显著推动作用。分析乳制品行业竞争力有助于满足国内消费者对高质量、多样化乳制品需求,推动乳品企业产业链升级,激励技术创新和产品研发,推动乳业整体技术进步和产业升级。以新乳业为例,分析其经营现状及现实困境,提出加强品牌影响力建设、提升上游牧场原奶自给率、优化企业管理成本控制等针对性的优化策略,有助于乳制品行业更好满足国内外市场需求,实现企业高质量发展,为国民健康和经济发展做出更大贡献。
With the development of the Chinese economy and the improvement of the living standards of the residents,the demand for dairy products is increasing,and the development of dairy industry has a significant role in promoting regional economy. The analysis of the competitiveness of dairy industry will help to meet the demand of domestic consumers for high-quality and diversified dairy products,promote the upgrading of the dairy industry chain,and stimulate enterprises to carry out technological innovation and product research and development,to promote the overall technological progress and industrial upgrading of dairy industry.Taking the new dairy industry as an example,this paper analyzed its current management situation and the existing practical difficulties,the paper also put forward some targeted optimization strategies,such as strengthening the construction of brand influence,improving the self-sufficient rate of raw milk in the upper pastures,and optimizing the management cost control of enterprises,which will help the dairy industry to better meet the needs of domestic and foreign markets,to achieve high-quality development of enterprises for national health and economic development to make greater contributions.
industry competitiveness
/
new dairy industry
/
low-temperature dairy product
严浩, 李晓凯.
乳制品行业竞争力分析——以新乳业为例.
中国乳业,
2025
,
(3)
: 24
-28
.
DOI: 10.12377/1671-4393.25.03.03
YAN Hao, LI Xiaokai.
An Analysis of the Competitiveness of the Dairy Industry--Taking the New Dairy Industry as an Example[J].
China Dairy ,
2025
,
(3)
: 24
-28
.
DOI: 10.12377/1671-4393.25.03.03
参考文献
引证文献
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2025年第卷第3期
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doi: 10.12377/1671-4393.25.03.03
https://castjournals.cast.org.cn/joweb/zgry/CN/10.12377/1671-4393.25.03.03
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2种不同金属材料的力学参数
科 Family 属数 Number of genus 种数 Number of species 占总种数比例 Percentage of total species (%) 属 Genus 种数 Number of species 占总种数比例 Percentage of total species (%) 鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78 小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39 多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39 红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87 小菇属 Mycena 11 5.26 光柄菇属 Pluteus 5 2.39 红菇属 Russula 17 8.13 栓菌属 Trametes 5 2.39
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