Article(id=1283859383620715217, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283859381276094943, articleNumber=null, orderNo=null, doi=10.19957/j.cnki.kpczpl.2022.01.002, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1784025530009, onlineDateStr=2026-07-14, pubDate=1647705600000, pubDateStr=2022-03-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1784025530009, onlineIssueDateStr=2026-07-14, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1784025530009, creator=13701087609, updateTime=1784025530009, updator=13701087609, issue=Issue{id=1283859381276094943, tenantId=1146029695717560320, journalId=1149651992496091148, year='2022', volume='2', issue='1', pageStart='5', pageEnd='96', issueExtLink='null', onlineDate='null', pubDate='1647705600000', pubDateStr='2022-03-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1784025529449, creator='13701087609', updateTime=1784026037398, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1283861511823143092, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283859381276094943, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1283861511823143093, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283859381276094943, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=12, endPage=18, ext={EN=ArticleExt(id=1283859383822041810, articleId=1283859383620715217, tenantId=1146029695717560320, journalId=1149651992496091148, language=EN, title=On the Current Situation and Development Trends of Popular Science Short Videos, columnId=1283859383478104545, journalTitle=Science Writing Review, columnName=Special Column, runingTitle=null, highlight=null, articleAbstract=

Popular science short videos are usually vivid, intuitive and interesting. Compared with traditional media, short videos are more popular among the audience, as they are more in line with the market preferences and the preference of fragmented information of the Internet era, which has led to a change of methods in science popularization and an influx of content creators. Meanwhile, many problems have also arisen. For example, the number of creators is huge, but their content quality is uneven, and the low threshold of this field leads to a motley mixture of creators; many video creators emphasize on knowledge over value, resulting in the growing spread of rumors and pseudoscience amongst the rapid increase of video quantity; the platforms' algorithm fuels the production of "information cocoons", leading creators to create for web traffics and clicks; the lack of proper mechanism of evaluation as a guidance cause a scarcity of quality videos produced by scientists and technicians. Therefore, based on the current development of popular science short videos, the existing advantages, and emerging problems, this article proposes suggestions for the future development of popular science popularization short videos from the perspectives of the creation source, the evaluation mechanism of video quality and effect, and the integration of theory and practice in content creation.

, authors=Rongli Huang^*, Dapeng Wang, authorsList=Rongli Huang, Dapeng Wang, authorCompany=null, correspAuthors=Rongli Huang, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1283859384014979795, articleId=1283859383620715217, tenantId=1146029695717560320, journalId=1149651992496091148, language=CN, title=科普短视频的现状与发展趋势刍议, columnId=1283859383654265315, journalTitle=科普创作评论, columnName=特别策划, runingTitle=null, highlight=null, articleAbstract=

科普短视频因其生动、直观、有趣等多种特征，与传统科普方式相比更加符合移动互联网时代知识碎片化传播的市场偏好和观众需求，呈现出繁荣之势，引发科普手段的变革和大量创作者的涌入，但同时也产生了诸多问题：创作主体数量庞大，但是水平参差不齐，低准入门槛导致从业者鱼龙混杂；重“知识补课”轻“价值引领”，内容总量增长迅猛，但谣言和伪科学无序蔓延；“算法为王”催生“信息茧房”，引发部分创作者以流量为导向进行创作；缺乏评价引导机制，以科技工作者为创作主体的元科普精品稀缺等。文章立足科普短视频的发展现状、存在的优势与显现出的问题，从科普短视频生产源头、作品质量和效果评估以及理论与实践的融合角度提出了科普短视频的提质增量路径。

, authors=黄荣丽^*, 王大鹏, authorsList=黄荣丽, 王大鹏, authorCompany=null, correspAuthors=黄荣丽, authorNote=null, correspAuthorsNote=, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=8N5SYvZ/o32Fk+pyV9yeEw==, magXml=ykz7k6V7DnUIga7RAm2pmA==, pdfUrl=null, pdf=9nYhrYq0X81W0Wh+WUErlA==, pdfFileSize=1724247, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=GVel+5+efjBye4RdUpJf+g==, mapNumber=null, fund=null)}, authors=[Author(id=1283859384312775384, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=Huangrongli@cast.org.cn, emailSecond=null, emailThird=null, correspondingAuthor=1, authorType=1, ext={EN=AuthorExt(id=1283859384388272858, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, authorId=1283859384312775384, language=EN, stringName=Rongli Huang, firstName=Rongli, middleName=null, lastName=Huang, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=^*, address=China Research Institute for Science Popularization, Beijing 100081, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1283859384446993115, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, authorId=1283859384312775384, language=CN, stringName=黄荣丽, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=^*, address=中国科普研究所，北京 100081, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=[AuthorCompany(id=1283859384199529172, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, xref=null, ext=[AuthorCompanyExt(id=1283859384212112085, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=China Research Institute for Science Popularization, Beijing 100081), AuthorCompanyExt(id=1283859384224694998, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=中国科普研究所，北京 100081)])]), Author(id=1283859384514101981, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, orderNo=1, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=null, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1283859384589599455, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, authorId=1283859384514101981, language=EN, stringName=Dapeng Wang, firstName=Dapeng, middleName=null, lastName=Wang, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=China Research Institute for Science Popularization, Beijing 100081, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1283859384673485536, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, authorId=1283859384514101981, language=CN, stringName=王大鹏, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=中国科普研究所，北京 100081, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=[AuthorCompany(id=1283859384199529172, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, xref=null, ext=[AuthorCompanyExt(id=1283859384212112085, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=China Research Institute for Science Popularization, Beijing 100081), AuthorCompanyExt(id=1283859384224694998, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=中国科普研究所，北京 100081)])])], keywords=[Keyword(id=1283859384761565921, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=EN, orderNo=1, keyword=popular science), Keyword(id=1283859384828674786, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=EN, orderNo=2, keyword=short video), Keyword(id=1283859384895783651, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=EN, orderNo=3, keyword=scientists and technicians), Keyword(id=1283859384962892516, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=EN, orderNo=4, keyword=popular science content creation), Keyword(id=1283859385034195685, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=CN, orderNo=1, keyword=科普), Keyword(id=1283859385118081766, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=CN, orderNo=2, keyword=短视频), Keyword(id=1283859385180996327, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=CN, orderNo=3, keyword=科技工作者), Keyword(id=1283859385256493800, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, language=CN, orderNo=4, keyword=科普创作)], refs=null, funds=null, companyList=[AuthorCompany(id=1283859384199529172, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, xref=null, ext=[AuthorCompanyExt(id=1283859384212112085, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=China Research Institute for Science Popularization, Beijing 100081), AuthorCompanyExt(id=1283859384224694998, tenantId=1146029695717560320, journalId=1149651992496091148, articleId=1283859383620715217, companyId=1283859384199529172, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=中国科普研究所，北京 100081)])], figs=null, attaches=null, journal=Journal(id=1146439203866390557, delFlag=0, nameCn=科普创作评论, nameEn=Science Writing Review, nameHistory1=null, nameHistory2=null, issn=2097-0056, eissn=null, cn=10-1739/I, coden=null, periodic=2, language=CN, oaType=否, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=+cfxvn4bA4Y3O4F29SnYGA==, journalPrice=null, startedYear=null, abbrevIsoEn=Sci Writ Rev, journalRemark=null, publicationField=null, createdTime=1751262006015, updatedTime=1784016132714, createdBy=18614031015, updatedBy=13041195026, firstLetterCn=K, firstLetterEn=K, subjectCode=Natural Sciences, subjectName=自然科学, subjectCodeEn=Natural Sciences, subjectNameEn=null, picCn=+cfxvn4bA4Y3O4F29SnYGA==, picEn=RiVP/zUeUqCKeu7uRn6lpw==, jcr=null, cjcr=null, exts=[JournalExt(id=1283819969121063689, language=CN, name=科普创作评论, nameHistory1=null, nameHistory2=null, managedBy=中国科学技术协会, sponsoredBy=中国科普作家协会、中国科普研究所、中国科学技术出版社有限公司, publishedBy=中国科学技术出版社有限公司, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=https://sw.kpcswa.org.cn/index.html, createdTime=1784016132860, updatedTime=1784016132860, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=https://sw.kpcswa.org.cn/Submission/, submissionAuthorUrl=https://sw.kpcswa.org.cn/Submission/, submissionEditorUrl=https://sw.kpcswa.org.cn/Submission/, submissionReviewUrl=https://sw.kpcswa.org.cn/Submission/, submissionCeEditorUrl=https://sw.kpcswa.org.cn/Submission/, submissionAeEditorUrl=https://sw.kpcswa.org.cn/Submission/, option={"copyright":""}), JournalExt(id=1283819969171395338, language=EN, name=Science Writing Review, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=https://sw.kpcswa.org.cn/index.html, createdTime=1784016132872, updatedTime=1784016132872, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=https://sw.kpcswa.org.cn/Submission/, submissionAuthorUrl=https://sw.kpcswa.org.cn/Submission/, submissionEditorUrl=https://sw.kpcswa.org.cn/Submission/, submissionReviewUrl=https://sw.kpcswa.org.cn/Submission/, submissionCeEditorUrl=https://sw.kpcswa.org.cn/Submission/, submissionAeEditorUrl=https://sw.kpcswa.org.cn/Submission/, option={"copyright":""})], databaseList=null, tenantJournalId=1149651992496091148, websiteList=[Website(id=1151872930704142598, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149651992496091148, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpcz/CN, language=CN, createTime=1752557507445, createBy=18614031015, updateTime=1752558581360, updateBy=18614031015, name=科普创作评论, tplId=1146099689490845704, title=科普创作评论, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155921141924487363, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930704142598, code=articleTextType, value=kx, createTime=1753522676211, updateTime=1753522676211, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921141907710144, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930704142598, code=banner, value=null, createTime=1753522676207, updateTime=1753522676207, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921141899321535, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930704142598, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=G3CX/Tr9ExkYnfqNo2mMCA==, createTime=1753522676205, updateTime=1753522676205, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921141920293058, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930704142598, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522676210, updateTime=1753522676210, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921141911904449, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930704142598, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522676208, updateTime=1753522676208, creator=18614031015, updator=18614031015)]), Website(id=1151872930846748939, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149651992496091148, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpcz/EN, language=EN, createTime=1752557507478, createBy=18614031015, updateTime=1752558586432, updateBy=18614031015, name=科普创作评论, tplId=1146101810881728533, title=科普创作评论, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155921257720832200, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930846748939, code=articleTextType, value=kx, createTime=1753522703819, updateTime=1753522703819, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921257699860677, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930846748939, code=banner, value=null, createTime=1753522703814, updateTime=1753522703814, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921257691472068, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930846748939, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=G3CX/Tr9ExkYnfqNo2mMCA==, createTime=1753522703812, updateTime=1753522703812, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921257716637895, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930846748939, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522703818, updateTime=1753522703818, creator=18614031015, updator=18614031015), WebsiteProps(id=1155921257708249286, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1151872930846748939, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522703816, updateTime=1753522703816, creator=18614031015, updator=18614031015)])], journalTitle=科普创作评论, weixinUrl=null, journalUrl=null, iacademicId=null, status=1, seqNo=null, journalTitleEn=Science Writing Review, journalPhotoCn=+cfxvn4bA4Y3O4F29SnYGA==, journalPhotoEn=RiVP/zUeUqCKeu7uRn6lpw==, journalFirstLetter=K, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/kpcz/CN/10.19957/j.cnki.kpczpl.2022.01.002, detailUrlEn=https://castjournals.cast.org.cn/joweb/kpcz/EN/10.19957/j.cnki.kpczpl.2022.01.002, pdfUrlCn=https://castjournals.cast.org.cn/joweb/kpcz/CN/PDF/10.19957/j.cnki.kpczpl.2022.01.002, pdfUrlEn=https://castjournals.cast.org.cn/joweb/kpcz/EN/PDF/10.19957/j.cnki.kpczpl.2022.01.002, aliStartDate=0, aliEndDate=0, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1647705600000, fullTextJson=null, articleText=null, reference=null)