Article(id=1283853595833512174, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283853592746504399, articleNumber=null, orderNo=null, doi=10.19957/j.cnki.kpczpl.2026.01.008, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1784024150093, onlineDateStr=2026-07-14, pubDate=1773936000000, pubDateStr=2026-03-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1784024150093, onlineIssueDateStr=2026-07-14, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1784024150093, creator=13701087609, updateTime=1784024150093, updator=13701087609, issue=Issue{id=1283853592746504399, tenantId=1146029695717560320, journalId=1149651992496091148, year='2026', volume='6', issue='1', pageStart='5', pageEnd='94', issueExtLink='null', onlineDate='null', pubDate='1773936000000', pubDateStr='2026-03-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1784024149356, creator='13701087609', updateTime=1784024224730, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1283853908934111637, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283853592746504399, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1283853908934111638, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283853592746504399, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=61, endPage=71, ext={EN=ArticleExt(id=1283853597607702768, articleId=1283853595833512174, tenantId=1146029695717560320, journalId=1149651992496091148, language=EN, title=The Communication Mechanisms of Health Science Videos from the Perspective of Interaction Ritual Chains: A Case Study of the Bilibili Account "Dawu Shiye", columnId=1149687669497708798, journalTitle=Science Writing Review, columnName=Studies on Science Writing, runingTitle=null, highlight=null, articleAbstract=

Using Interaction Ritual Chain theory as an analytical framework, this study examines the dual interaction ritual structures and their synergistic mechanisms involved in the production and dissemination of health science knowledge, taking the Bilibili account "Dawu Shiye" as a case study. Based on purposive sampling, the study selects the ten most-viewed health science videos from the account and conducts a statistical analysis of on-screen participants, video content, and danmu (bullet comments). The research identifies two dimensions:interaction rituals among science communicators, and interaction rituals between communicators and users. The findings reveal a synergistic relationship between the two: the former builds a science communication community through the co-presence and interaction between the creator "Dawu" and multidisciplinary physicians; the latter relies on danmu as a core medium to facilitate user feedback and practical knowledge application. Together, these dual interaction rituals form a closed loop of "knowledge production, dissemination, feedback, and optimization." This mechanism not only ensures the authority and scientific rigor of health science content, but also enhances user participation and emotional stickiness.

, authors=Yujia Shen^*, authorsList=Yujia Shen, authorCompany=null, correspAuthors=Yujia Shen, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1283853597830000881, articleId=1283853595833512174, tenantId=1146029695717560320, journalId=1149651992496091148, language=CN, title=互动仪式链视角下健康科普视频的传播机制研究——以B站健康科普账号“大物是也”为例, columnId=1149687669673869568, journalTitle=科普创作评论, columnName=创作研究, runingTitle=null, highlight=null, articleAbstract=

本文以互动仪式链理论作为分析框架，以B站健康科普账号“大物是也”为例，考察有关健康科普知识生产与传播中的双重互动仪式结构及其协同机制。研究基于目的抽样，选取“大物是也”账号播放量排名前10位的健康科普视频，通过对出镜人员、视频内容及弹幕的统计分析，尝试识别“科普主体间的互动仪式”与“科普主体与用户的互动仪式”，发现二者的协同关系：前者通过UP主“大物”与多学科医生基于共同在场的互动，形成科普共同体；后者以弹幕为核心载体，实现用户需求反馈与知识落地。双重互动仪式共同构建了“知识生产-传播-反馈-优化”的闭环，既保障健康科普内容的权威性与科学性，又增强用户参与感及情感黏性。

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