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Agricultural science live streaming has emerged as a new practical form of "popularizing scientific and technological resources" in China's agricultural modernization process, serving as an integrated platform for the agricultural tech-extension system. The live streaming practice of the agricultural science journal New Rural Technology demonstrates how a "composite scenario" condenses into novel "composite knowledge," which subsequently acts as a crucial driver influencing the development of "composite relationships," ultimately impacting the generation and transformation of agricultural science popularization productivity. These three elements—scenario, knowledge, and relationship—constitute the fundamental components of agricultural science live streaming. Based on this framework, the study proposes three recommendations: first, establishing a dual-site live streaming scenario to generate knowledge circulation; second, cultivating "knowledge brokers" to facilitate knowledge translation and online interaction via danmu (bullet comments); third, compliantly labeling supply-and-demand information during broadcasts and tracking subsequent supply chain linkages. These strategies offer practical guidance for transforming agricultural scientific achievements and delivering tangible benefits to farmers.

, authors=Ying Qin^*, authorsList=Ying Qin, authorCompany=null, correspAuthors=Ying Qin, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1283853617086054785, articleId=1283853616524018047, tenantId=1146029695717560320, journalId=1149651992496091148, language=CN, title=农业科普直播：一种科技资源科普化新形态——以《农村新技术》为例, columnId=1149687669673869568, journalTitle=科普创作评论, columnName=创作研究, runingTitle=null, highlight=null, articleAbstract=

农业科普直播成为“科技资源科普化”在我国农业现代化进程中的新实践形态和农业科技推广体系的集合平台。农业科普期刊《农村新技术》的科普直播由“复合情境”凝聚为一种新的“复合知识”，进而构成影响“复合关系”发展的重要驱动力量，最终影响农业科普生产力的生成与转化。复合情境、复合知识和复合关系共同构成农业科普直播生产的基本要素。据此，研究提出三项建议：其一，构建双现场直播情境，生成知识循环；其二，培养“知识摆渡人”，通过出镜和弹幕完成知识转译和线上互动；其三，直播中合规标注供需信息，后续追踪链路对接情况。以上策略对解决农业科技成果转化和助农惠农等问题具有现实指导价值。

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