Article(id=1283864336070316817, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864324359828003, articleNumber=null, orderNo=null, doi=10.19957/j.cnki.kpczpl.2021.04.004, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1784026710764, onlineDateStr=2026-07-14, pubDate=1639929600000, pubDateStr=2021-12-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1784026710764, onlineIssueDateStr=2026-07-14, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1784026710764, creator=13701087609, updateTime=1784026710764, updator=13701087609, issue=Issue{id=1283864324359828003, tenantId=1146029695717560320, journalId=1149651992496091148, year='2021', volume='1', issue='4', pageStart='5', pageEnd='96', issueExtLink='null', onlineDate='null', pubDate='1639929600000', pubDateStr='2021-12-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1784026707972, creator='13701087609', updateTime=1784026849265, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1283864917056917616, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864324359828003, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1283864917056917617, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864324359828003, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=43, endPage=51, ext={EN=ArticleExt(id=1283864337659958035, articleId=1283864336070316817, tenantId=1146029695717560320, journalId=1149651992496091148, language=EN, title=Interactive Meaning Construction of HPV Health Persuasion Images, columnId=1149687669497708798, journalTitle=Science Writing Review, columnName=Studies on Science Writing, runingTitle=null, highlight=null, articleAbstract=

Through conducting eye-tracking experiments and in-depth interviews, this paper presents a study on the reception of popular science images of HPV among female audience, the results of which reveals the micro-cognitive process of reading popular science images of HPV and explores the production strategy of health popular science images by mass media. This paper analyzes the persuasion effect and effect of visual image of three groups of different types of popular science pictures: visualization strategy, "marking" strategy, and graphic information adjustment strategy. Finally, based on the existing research, suggestions are put forward for the visual health popularization of mass news media. For one thing, image production should be carried out from the perspectives of the audience and social interaction; for another, the effectiveness of scientific knowledge encoding and decoding can be improved through adopting the scientific image production strategy of "realism" representation.

, authors=Xiaoyu Zhang¹, Ran Tao², Jingxi Chen¹, authorsList=Xiaoyu Zhang, Ran Tao, Jingxi Chen, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1283864337928393492, articleId=1283864336070316817, tenantId=1146029695717560320, journalId=1149651992496091148, language=CN, title=基于眼动追踪实验的HPV健康科普图像创作探析, columnId=1149687669673869568, journalTitle=科普创作评论, columnName=创作研究, runingTitle=null, highlight=null, articleAbstract=

文章通过眼动追踪和深度访谈法，进行女性阅读HPV科普图像的接收研究，揭示这一群体阅读HPV科普图像的微观认知过程，并在此基础上探寻大众媒体的健康科普图像生产策略问题。本文分析了形象性策略、标记性策略、图表信息调整策略三组不同类型的HPV新闻科普图片的视觉形象的说服效果与作用。最后，基于现有研究为大众新闻类媒体的视觉健康科普创作提出建议：从受众出发，以社会互动的视角来开展图像生产；采纳再现“现实主义”的科学图像生产策略，提高科学知识编码解码的有效性。

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陈静茜，北京交通大学语言与传播学院副教授、硕士生导师，研究方向为健康传播。jqchen@bjtu.edu.cn。

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陈静茜，北京交通大学语言与传播学院副教授、硕士生导师，研究方向为健康传播。jqchen@bjtu.edu.cn。

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