Article(id=1283864364822283135, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864356844716877, articleNumber=null, orderNo=null, doi=10.19957/j.cnki.kpczpl.2021.03.002, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1784026717620, onlineDateStr=2026-07-14, pubDate=1632067200000, pubDateStr=2021-09-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1784026717620, onlineIssueDateStr=2026-07-14, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1784026717620, creator=13701087609, updateTime=1784026717620, updator=13701087609, issue=Issue{id=1283864356844716877, tenantId=1146029695717560320, journalId=1149651992496091148, year='2021', volume='1', issue='3', pageStart='5', pageEnd='96', issueExtLink='null', onlineDate='null', pubDate='1632067200000', pubDateStr='2021-09-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1784026715717, creator='13701087609', updateTime=1784026820476, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1283864796370014314, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864356844716877, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1283864796370014315, tenantId=1146029695717560320, journalId=1149651992496091148, issueId=1283864356844716877, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=20, endPage=26, ext={EN=ArticleExt(id=1283864365073941377, articleId=1283864364822283135, tenantId=1146029695717560320, journalId=1149651992496091148, language=EN, title=Research on the Design and Creation of the Science Animation IP Images: Take "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as Examples, columnId=1283864364998443904, journalTitle=Science Writing Review, columnName=Popular Science Creation in the Media Convergence Era, runingTitle=null, highlight=null, articleAbstract=

Animation IP (Intellectual Property), beloved by the public, is both entertaining and suitable for knowledge dissemination. Excellent animation IP is favored by the public because of its character, content and adaptability, showing strengths in public communication. This article explores the integration of popular science in the creation process of animation IP, taking "Xiao Le Jun", "Xiao Jian" and "Dr. J" on People's Daily Online as examples. Through analyzing the creation of the animation IP images and the dissemination of emoticon packages based on them, the creation methods and experiences are summarized, which helps us to explore new paths and popular forms of health science popularization.

, authors=Jing Dong¹, Jiayi Pan², Xue Zhou¹, Xi Yang¹, Yibo Wu^{3, *}, authorsList=Jing Dong, Jiayi Pan, Xue Zhou, Xi Yang, Yibo Wu, authorCompany=null, correspAuthors=Yibo Wu, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1283864365401097091, articleId=1283864364822283135, tenantId=1146029695717560320, journalId=1149651992496091148, language=CN, title=动漫科普IP形象设计与创作研究——以人民网“小乐君”“小健”“J博士”为例, columnId=1283864365162021762, journalTitle=科普创作评论, columnName=融媒体时代的科普创作, runingTitle=null, highlight=null, articleAbstract=

动漫IP兼具娱乐性与传播性，优秀的动漫IP更是因其人格力、内容力、适配力，为大众所喜爱，拥有良好的传播效果。文章探索科普与动漫IP创作的融合，以人民网“小乐君”“小健”“J博士”为例，通过分析动漫IP形象的打造和以此为基础的表情包传播，总结思路和经验，探索健康科普传播的新路径，寻找人民喜闻乐见的科普形式。

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