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数字时代背景下,流量经济正深刻重塑中国文旅产业格局,科学厘清两者的耦合协调关系,对推动城市文旅深度融合与高质量发展具有重要现实意义。以辽宁省为案例,构建流量经济与文旅产业评价指标体系,运用耦合协调度、障碍度及灰色关联分析等方法实证分析了两者的时空演化、障碍因素与影响因素。研究发现:两系统发展水平总体提升但时序异步,“沈大双核”主导格局,文旅资源与流量存在空间错配;耦合协调度呈波动上升趋势,2024年整体跨入协调阶段,但空间格局固化,形成中南沿海高、西北内陆低的特征;旅游绩效转化率低是共性短板,流量障碍呈现结构性分化,非核心城市网络曝光不足,核心城市面临流量转化与留存困境;市场潜力与经济基础是两者协调发展的重要关联要素,数字基建与人才储备的关联强度已超越传统交通条件,文旅融合正加速向数字化、内涵式发展模式转型。最后,从区域联动、场景改造与内容创新等方面提出针对性建议。

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