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“十五五”时期贵州“村字号”赛事作为中国式现代化乡村实践的标志性文化现象,正从现象级传播走向深度制度化的关键转型期。立足于文旅体深度融合的时代命题,以场域理论与尺度跃迁为分析框架,系统考察贵州“村字号”赛事推动文旅体融合发展的重点领域、现实壁垒与破解路径。研究发现,“村字号”赛事在群众性文体活动的社会治理创新、非遗活态传承与创造性转化、流量经济向产业生态的转化机制、多民族交往交流交融的文化场域4个领域展现出深度推动潜能。然而,品牌系统化建设不足与资源碎片化、专业人才结构性短缺与治理能力滞后、产业链融合浅表化与价值转化断裂、体制机制协同缺位与权责边界模糊四重壁垒,正成为制约其高质量发展的核心障碍。基于此,提出构建“品牌集群-人才支撑-产业生态-制度协同”四位一体的破解路径,为新时代乡村文旅体融合高质量发展提供学理支撑与实践参照。

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