Article(id=1321859320459940757, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321859241636385390, articleNumber=PA20260928_DLcSQzMp, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1773936000000, receivedDateStr=2026-03-20, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1793085420956, onlineDateStr=2026-10-27, pubDate=1784908800000, pubDateStr=2026-07-25, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1793085420956, onlineIssueDateStr=2026-10-27, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1793085420956, creator=admin, updateTime=1793085420956, updator=admin, issue=Issue{id=1321859241636385390, tenantId=1146029695717560320, journalId=1146123222451335185, year='2026', volume='26', issue='14', pageStart='1', pageEnd='299', issueExtLink='null', onlineDate='null', pubDate='1784908800000', pubDateStr='2026-07-25', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=0, articleOrder=1, issueType=-1, specialIssue=null, createTime=1793085402162, creator='ztmeta', updateTime=1793085811094, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1321860956884418710, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321859241636385390, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1321860956884418711, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321859241636385390, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=75, endPage=83, ext={CN=ArticleExt(id=1321859321676288918, articleId=1321859320459940757, tenantId=1146029695717560320, journalId=1146123222451335185, language=CN, title=健康消费经济升级下运动营养食品“知易行难”困境及其破解———基于计划行为理论的实证研究, columnId=null, journalTitle=科技和产业, columnName=null, runingTitle=null, highlight=null, articleAbstract=

健康消费经济升级背景下,运动营养食品市场迅速发展,但消费者认知与行为之间存在较大差距。基于计划行为理论,建立认知-行为差距模型,研究体育产业参与、健康理念内化对消费者认知及行为的影响。通过对591份有效问卷进行实证分析发现,认知-行为差距(均值差=0.003),其中约34.2%的样本属于“高认知-低行为”群体认知-行为差距在个体层面呈现显著异质性。标准化差距指标显示,个体差距分数分布范围为-2.31~2.18。潜在剖面分析(LPA)识别出四类异质群体,即“知行合一型”(42.3%)、“知易行难型”(31.5%)、“知行皆低型”(18.2%)、“行而知之型”(8.0%)。其中,“知易行难型”群体占比最高,验证了“知易行难”困境的普遍性。体育产业参与对消费者认知及行为都产生积极影响,但对消费行为的直接效应不显著。大健康理念内化在体育产业参与消费行为之间起到完全中介作用。这说明健康消费经济升级过程中,“知易行难”的问题,在一定程度上是由于消费者对运动营养食品的认知与实际购买行为之间的差距造成的,这对运动营养食品企业的精准营销及政府制定相关健康政策具有一定的指导意义。

, authors=null, authorsList=null, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=https://oss.bj-dx-dzqywjd-hlw-icp.inspurcloudoss.com:6063/cast-journal-prod/bfd4e0e8b96c4003a22d36a291cf56eb.pdf?response-content-disposition=attachment%3B%20filename%3D%221671-1807-2026-14-0075.pdf%22&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20261027T065716Z&X-Amz-SignedHeaders=host&X-Amz-Expires=604799&X-Amz-Credential=NjRlNmUzOGMtM2Y3OC00MDQ3LThkMmYtN2JkODRmYmI3MTgw%2F20261027%2Fbj-dx-dzqywjd-hlw-icp%2Fs3%2Faws4_request&X-Amz-Signature=5e0e9d7b470abbc1d0d9605dd39351ccade3c8b329ef6d8438f564d1824e3072, pdf=HE2FnkPKlx7wrU1NUCBHtQ==, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null)}, authors=[Author(id=1321859321969890203, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, orderNo=1, firstName=null, middleName=null, lastName=null, nameCn=张校志, orcid=null, stid=null, country=null, authorPic=null, dead=null, email=[], emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=2, ext={CN=AuthorExt(id=1321859322053776284, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, authorId=1321859321969890203, language=CN, stringName=张校志, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹, address=^1. 贵州商学院数字经济与金融学院,贵阳550014 贵州商学院数字经济与金融学院,贵阳550014, bio=张校志: 贵州商学院数字经济与金融学院,贵阳550014 张校志(1992—),男,贵州贵阳人,硕士,助教,研究方向为消费经济学、区域经济学、贸易经济学, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=null), Author(id=1321859322146050973, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, orderNo=2, firstName=null, middleName=null, lastName=null, nameCn=徐菁, orcid=null, stid=null, country=null, authorPic=null, dead=null, email=[], emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=2, ext={CN=AuthorExt(id=1321859322217354142, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, authorId=1321859322146050973, language=CN, stringName=徐菁, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=², address=^2. 贵阳信息科技学院健康管理学院,贵阳550025 贵阳信息科技学院健康管理学院,贵阳550025, bio=徐菁: 贵阳信息科技学院健康管理学院,贵阳550025 徐菁(1996—),女,贵州贵阳人,硕士,助教,研究方向为运动营养食品消费行为。, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=null)], keywords=[Keyword(id=1321859322330600351, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, language=CN, orderNo=1, keyword=运动营养食品), Keyword(id=1321859322406097824, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, language=CN, orderNo=2, keyword=认知-行为差距), Keyword(id=1321859322481595297, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, language=CN, orderNo=3, keyword=计划行为理论), Keyword(id=1321859322548704162, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, language=CN, orderNo=4, keyword=中介效应), Keyword(id=1321859322640978851, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, language=CN, orderNo=5, keyword=健康消费经济升级)], refs=null, funds=[Fund(id=1321859322750030756, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, awardId=2104569588105678851, language=CN, fundingSource=2025年度贵阳信息科技学院校级课题, fundOrder=null, country=null)], companyList=[AuthorCompany(id=1321859321789535127, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, xref=1, ext=[AuthorCompanyExt(id=1321859321797923736, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, companyId=1321859321789535127, language=CN, country=null, province=null, city=null, postcode=null, companyName=贵州商学院数字经济与金融学院,贵阳550014, departmentName=null, remark=^1. 贵州商学院数字经济与金融学院,贵阳550014)]), AuthorCompany(id=1321859321873421209, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, xref=2, ext=[AuthorCompanyExt(id=1321859321881809818, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321859320459940757, companyId=1321859321873421209, language=CN, country=null, province=null, city=null, postcode=null, companyName=贵阳信息科技学院健康管理学院,贵阳550025, departmentName=null, remark=^2. 贵阳信息科技学院健康管理学院,贵阳550025)])], figs=null, attaches=null, journal=Journal(id=1146119232468656133, delFlag=0, nameCn=科技和产业, nameEn=Science Technology and Industry, nameHistory1=null, nameHistory2=null, issn=1671-1807, eissn=, cn=11-4671/T, coden=null, periodic=3, language=CN, oaType=是, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=65omA9nasEwsJtKyya4q2A==, journalPrice=null, startedYear=null, abbrevIsoEn=Sci Technol Ind, journalRemark=null, publicationField=null, createdTime=null, updatedTime=1788948806777, createdBy=null, updatedBy=13041195026, firstLetterCn=K, firstLetterEn=K, subjectCode=Multidisciplinary, subjectName=null, subjectCodeEn=Multidisciplinary, subjectNameEn=null, picCn=65omA9nasEwsJtKyya4q2A==, picEn=/wwFtLNQXxKpecNSjAf1AQ==, jcr=null, cjcr=null, exts=[JournalExt(id=1304509103758398326, language=CN, name=科技和产业, nameHistory1=null, nameHistory2=null, managedBy=中国科学技术协会, sponsoredBy=中国技术经济学会, publishedBy=《科技和产业》编辑部, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=http://www.kjhcy.org/kjycy/home, createdTime=1788948806943, updatedTime=1788948806943, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=http://www.kjhcy.org/kjycy/site/menu/20110121105642001, submissionAuthorUrl=http://www.kjhcy.org/kjycy/author/login, submissionEditorUrl=http://www.kjhcy.org/kjycy/editor/login, submissionReviewUrl=http://www.kjhcy.org/kjycy/user/login, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""}), JournalExt(id=1304509103808729975, language=EN, name=Science Technology and Industry, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=http://www.kjhcy.org/kjycy/home, createdTime=1788948806955, updatedTime=1788948806955, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=http://www.kjhcy.org/kjycy/author/login, submissionEditorUrl=http://www.kjhcy.org/kjycy/editor/login, submissionReviewUrl=http://www.kjhcy.org/kjycy/user/login, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""})], databaseList=null, tenantJournalId=1146123222451335185, websiteList=[Website(id=1148243202395595182, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1146123222451335185, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kjhcy/CN, language=CN, createTime=1751692112778, createBy=18614031015, updateTime=1753522130587, updateBy=18614031015, name=科技和产业-中文站点, tplId=1146099689490845704, title=科技和产业, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155919343281103033, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=articleTextType, value=kx, createTime=1753522247381, updateTime=1753522247381, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343260131510, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=banner, value=null, createTime=1753522247376, updateTime=1753522247376, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343251742901, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=NeDGaoVSnAwTO5bjjrifjg==, createTime=1753522247374, updateTime=1753522247374, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343272714424, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522247379, updateTime=1753522247379, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343268520119, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522247378, updateTime=1753522247378, creator=18614031015, updator=18614031015)]), Website(id=1155919131955314719, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1146123222451335185, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kjhcy/EN, language=EN, createTime=1753522197002, createBy=18614031015, updateTime=1753522207756, updateBy=18614031015, name=科技和产业-英文站点, tplId=1146101810881728533, title=Science Technology and Industry, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155919498877194448, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=articleTextType, value=kx, createTime=1753522284478, updateTime=1753522284478, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498860417229, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=banner, value=null, createTime=1753522284474, updateTime=1753522284474, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498852028620, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=NeDGaoVSnAwTO5bjjrifjg==, createTime=1753522284472, updateTime=1753522284472, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498873000143, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522284477, updateTime=1753522284477, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498864611534, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522284476, updateTime=1753522284476, creator=18614031015, updator=18614031015)])], journalTitle=科技和产业, weixinUrl=null, journalUrl=null, iacademicId=null, status=1, seqNo=null, journalTitleEn=Science Technology and Industry, journalPhotoCn=65omA9nasEwsJtKyya4q2A==, journalPhotoEn=/wwFtLNQXxKpecNSjAf1AQ==, journalFirstLetter=K, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/kjhcy/CN/Y2026/V26/I14/75, detailUrlEn=https://castjournals.cast.org.cn/joweb/kjhcy/EN/Y2026/V26/I14/75, pdfUrlCn=https://castjournals.cast.org.cn/joweb/kjhcy/CN/PDF/Y2026/V26/I14/75, pdfUrlEn=https://castjournals.cast.org.cn/joweb/kjhcy/EN/PDF/Y2026/V26/I14/75, aliStartDate=null, aliEndDate=null, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1784908800000, fullTextJson=null, articleText=null, reference=null)