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为比较政府不同补贴策略对再制造产业的影响,构建由制造商、零售商与第三方回收商组成的闭环供应链,区分环保型消费者与普通消费者的偏好差异,并引入零售商再制造服务,构建Stackelberg博弈模型,分别研究无补贴、服务补贴、销售价格补贴及回收价格补贴四种情形下的供应链均衡决策,重点分析服务系数以及不同补贴对闭环供应链的影响。数值分析表明:服务系数提升能有效扩大再制造产品市场份额并提高回收率,当超过特定阈值时,零售商因独自承担服务成本造成利润受损。三类补贴政策对闭环供应链各主体的利润影响存在异质性,销售价格补贴在快速提升市场份额与供应链利润方面效果较好;当消费者服务敏感度较高时,服务补贴成为较优选择;回收价格补贴则需较高额度才能对回收环节产生显著激励作用。研究为企业优化再制造服务策略及政府精准制定补贴政策提供理论依据与管理启示。

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