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网络微短剧因其庞大的市场潜力而受到各地政府和企业的高度关注,但也因存在的内容治理问题桎梏了其发展。从利益主体监管视角出发,通过构建“制作方-平台-监管方”三方演化博弈模型,探讨了其他微短剧的治理策略,并分析了一些关键参数变化对演化结果的影响。研究表明:平台在内容治理中具有核心枢纽作用,通过高标准审核和流量激励相结合的策略可有效引导制作方转向制作合规短剧;监管方的激励力度与惩罚强度需精准契合行业特点,以避免过度干预抑制市场创新活力;平台审核效率、监管惩罚力度等参数对系统稳定性具有显著影响。以期为优化网络微短剧治理政策的制定提供量化参考。

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