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以甘肃省五批次入围的“甘味”农产品区域公用品牌目录产品为例,按照地区分布情况在每个市州择优选取1~3个产品,累计共选择14个产品作为研究对象。基于DEA模型,对“甘味”农产品区域公用品牌建设开展绩效评价研究,分析区域公用品牌的综合效率、纯技术效率和规模效率问题,并结合品牌建设中存在的问题提出可行性的解决方案。

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