Article(id=1321858024243839713, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321858014072656811, articleNumber=PA20260928_Ruhriy5U, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1761926400000, receivedDateStr=2025-11-01, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1793085111915, onlineDateStr=2026-10-27, pubDate=1775750400000, pubDateStr=2026-04-10, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1793085111914, onlineIssueDateStr=2026-10-27, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1793085111914, creator=admin, updateTime=1793085111914, updator=admin, issue=Issue{id=1321858014072656811, tenantId=1146029695717560320, journalId=1146123222451335185, year='2026', volume='26', issue='7', pageStart='1', pageEnd='319', issueExtLink='null', onlineDate='null', pubDate='1775750400000', pubDateStr='2026-04-10', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=0, articleOrder=1, issueType=-1, specialIssue=null, createTime=1793085109489, creator='ztmeta', updateTime=1793085714272, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1321860550775133178, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321858014072656811, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1321860550775133179, tenantId=1146029695717560320, journalId=1146123222451335185, issueId=1321858014072656811, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=274, endPage=282, ext={CN=ArticleExt(id=1321858025493742307, articleId=1321858024243839713, tenantId=1146029695717560320, journalId=1146123222451335185, language=CN, title=酒店短视频广告诉求对广告效果的效应分析———涉入的中介作用, columnId=null, journalTitle=科技和产业, columnName=null, runingTitle=null, highlight=null, articleAbstract=

作为新兴媒体形式,短视频广告因具有较高商业价值而备受各方关注。依托精细加工可能性模型,以顾客涉入为中介变量,运用结构方程模型分析酒店短视频广告诉求对广告效果的影响。结果发现:感性诉求和涉入对广告态度存在正向显著的直接影响,理性诉求和涉入对预订意图存在正向显著的直接影响;涉入发挥部分中介作用和完全中介作用;视频时长和互动指标影响在部分路径上发挥调节作用。因此,酒店可在集中情绪调动、突出产品信息品质以及聚焦社交媒体属性与用户分析等方面强化和提升短视频应用的广告效果。

, authors=null, authorsList=null, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=https://oss.bj-dx-dzqywjd-hlw-icp.inspurcloudoss.com:6063/cast-journal-prod/bee6f032c21c4ff0b29d335e9664b398.pdf?response-content-disposition=attachment%3B%20filename%3D%221671-1807-2026-07-0274.pdf%22&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20261027T065911Z&X-Amz-SignedHeaders=host&X-Amz-Expires=604800&X-Amz-Credential=NjRlNmUzOGMtM2Y3OC00MDQ3LThkMmYtN2JkODRmYmI3MTgw%2F20261027%2Fbj-dx-dzqywjd-hlw-icp%2Fs3%2Faws4_request&X-Amz-Signature=d2eba6323c37491a071514140679228f07c17df173c92866ed08797fa827aef9, pdf=Tl4Ezu0XYCwqUYQgSj0www==, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null)}, authors=[Author(id=1321858027439899369, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, orderNo=1, firstName=null, middleName=null, lastName=null, nameCn=彭磊义, orcid=null, stid=null, country=null, authorPic=null, dead=null, email=[], emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=2, ext={CN=AuthorExt(id=1321858027544756970, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, authorId=1321858027439899369, language=CN, stringName=彭磊义, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹,, address=² 浙江商业职业技术学院旅游系,杭州310053, bio=彭磊义: 浙江商业职业技术学院旅游系,杭州310053 彭磊义(1977—),男,湖北武汉人,博士,教授,研究方向为旅游管理、服务质量、消费者行为, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=null), Author(id=1321858027628643051, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, orderNo=2, firstName=null, middleName=null, lastName=null, nameCn=罗建基, orcid=null, stid=null, country=null, authorPic=null, dead=null, email=[], emailSecond=null, emailThird=null, correspondingAuthor=1, authorType=2, ext={CN=AuthorExt(id=1321858027712529132, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, authorId=1321858027628643051, language=CN, stringName=罗建基, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹,, address=² 浙江商业职业技术学院旅游系,杭州310053, bio=罗建基: 浙江商业职业技术学院旅游系,杭州310053 罗建基(1985—),男,四川宣汉人,博士,副教授,研究方向为休闲旅游、旅游教育。* 罗建基(1985—),男,四川宣汉人,博士,副教授,研究方向为休闲旅游、旅游教育。, bioImg=null, bioContent=null, aboutCorrespAuthor=null)}, companyList=null)], keywords=[Keyword(id=1321858027829969645, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, language=CN, orderNo=1, keyword=短视频广告), Keyword(id=1321858027892884206, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, language=CN, orderNo=2, keyword=精细加工可能性模型), Keyword(id=1321858027968381679, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, language=CN, orderNo=3, keyword=广告效果), Keyword(id=1321858028064850672, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, language=CN, orderNo=4, keyword=广告诉求), Keyword(id=1321858028140348145, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, language=CN, orderNo=5, keyword=涉入)], refs=null, funds=null, companyList=[AuthorCompany(id=1321858025648931557, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, xref=1, ext=[AuthorCompanyExt(id=1321858025661514470, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, companyId=1321858025648931557, language=CN, country=null, province=null, city=null, postcode=null, companyName=浙江商业职业技术学院旅游系,杭州310053, departmentName=null, remark=^1. 浙江商业职业技术学院旅游系,杭州310053)]), AuthorCompany(id=1321858025741206247, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, xref=2^*, ext=[AuthorCompanyExt(id=1321858025753789160, tenantId=1146029695717560320, journalId=1146123222451335185, articleId=1321858024243839713, companyId=1321858025741206247, language=CN, country=null, province=null, city=null, postcode=null, companyName=浙江商业职业技术学院旅游系,杭州310053, departmentName=null, remark=^2. 浙江商业职业技术学院旅游系,杭州310053)])], figs=null, attaches=null, journal=Journal(id=1146119232468656133, delFlag=0, nameCn=科技和产业, nameEn=Science Technology and Industry, nameHistory1=null, nameHistory2=null, issn=1671-1807, eissn=, cn=11-4671/T, coden=null, periodic=3, language=CN, oaType=是, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=65omA9nasEwsJtKyya4q2A==, journalPrice=null, startedYear=null, abbrevIsoEn=Sci Technol Ind, journalRemark=null, publicationField=null, createdTime=null, updatedTime=1788948806777, createdBy=null, updatedBy=13041195026, firstLetterCn=K, firstLetterEn=K, subjectCode=Multidisciplinary, subjectName=null, subjectCodeEn=Multidisciplinary, subjectNameEn=null, picCn=65omA9nasEwsJtKyya4q2A==, picEn=/wwFtLNQXxKpecNSjAf1AQ==, jcr=null, cjcr=null, exts=[JournalExt(id=1304509103758398326, language=CN, name=科技和产业, nameHistory1=null, nameHistory2=null, managedBy=中国科学技术协会, sponsoredBy=中国技术经济学会, publishedBy=《科技和产业》编辑部, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=http://www.kjhcy.org/kjycy/home, createdTime=1788948806943, updatedTime=1788948806943, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=http://www.kjhcy.org/kjycy/site/menu/20110121105642001, submissionAuthorUrl=http://www.kjhcy.org/kjycy/author/login, submissionEditorUrl=http://www.kjhcy.org/kjycy/editor/login, submissionReviewUrl=http://www.kjhcy.org/kjycy/user/login, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""}), JournalExt(id=1304509103808729975, language=EN, name=Science Technology and Industry, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=http://www.kjhcy.org/kjycy/home, createdTime=1788948806955, updatedTime=1788948806955, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=http://www.kjhcy.org/kjycy/author/login, submissionEditorUrl=http://www.kjhcy.org/kjycy/editor/login, submissionReviewUrl=http://www.kjhcy.org/kjycy/user/login, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""})], databaseList=null, tenantJournalId=1146123222451335185, websiteList=[Website(id=1148243202395595182, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1146123222451335185, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kjhcy/CN, language=CN, createTime=1751692112778, createBy=18614031015, updateTime=1753522130587, updateBy=18614031015, name=科技和产业-中文站点, tplId=1146099689490845704, title=科技和产业, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155919343281103033, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=articleTextType, value=kx, createTime=1753522247381, updateTime=1753522247381, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343260131510, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=banner, value=null, createTime=1753522247376, updateTime=1753522247376, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343251742901, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=NeDGaoVSnAwTO5bjjrifjg==, createTime=1753522247374, updateTime=1753522247374, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343272714424, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522247379, updateTime=1753522247379, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919343268520119, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1148243202395595182, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522247378, updateTime=1753522247378, creator=18614031015, updator=18614031015)]), Website(id=1155919131955314719, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1146123222451335185, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kjhcy/EN, language=EN, createTime=1753522197002, createBy=18614031015, updateTime=1753522207756, updateBy=18614031015, name=科技和产业-英文站点, tplId=1146101810881728533, title=Science Technology and Industry, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1155919498877194448, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=articleTextType, value=kx, createTime=1753522284478, updateTime=1753522284478, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498860417229, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=banner, value=null, createTime=1753522284474, updateTime=1753522284474, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498852028620, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=logo, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic?fileId=NeDGaoVSnAwTO5bjjrifjg==, createTime=1753522284472, updateTime=1753522284472, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498873000143, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kjdb/CN/file/pic, createTime=1753522284477, updateTime=1753522284477, creator=18614031015, updator=18614031015), WebsiteProps(id=1155919498864611534, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1155919131955314719, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1753522284476, updateTime=1753522284476, creator=18614031015, updator=18614031015)])], journalTitle=科技和产业, weixinUrl=null, journalUrl=null, iacademicId=null, status=1, seqNo=null, journalTitleEn=Science Technology and Industry, journalPhotoCn=65omA9nasEwsJtKyya4q2A==, journalPhotoEn=/wwFtLNQXxKpecNSjAf1AQ==, journalFirstLetter=K, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/kjhcy/CN/Y2026/V26/I7/274, detailUrlEn=https://castjournals.cast.org.cn/joweb/kjhcy/EN/Y2026/V26/I7/274, pdfUrlCn=https://castjournals.cast.org.cn/joweb/kjhcy/CN/PDF/Y2026/V26/I7/274, pdfUrlEn=https://castjournals.cast.org.cn/joweb/kjhcy/EN/PDF/Y2026/V26/I7/274, aliStartDate=null, aliEndDate=null, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1775750400000, fullTextJson=null, articleText=null, reference=null)