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基于2013—2023年30个省份(因数据缺失,未包含西藏地区和港澳台地区)的面板数据,深入探讨数字消费对新质生产力发展的直接效应与间接机制。研究结果表明:数字消费对新质生产力有显著促进作用,且该结论在多种稳健性检验下保持一致;机制分析进一步发现,技术创新在数字消费与新质生产力之间发挥关键传导作用;异质性分析显示,数字消费对中部地区新质生产力的促进作用最强,西部地区次之,东部地区相对较弱。同时,地理接近的地区间存在一定的负向空间关联,可能表现为竞争效应或资源错配。

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