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首发经济作为推动消费升级、促进产业创新和提升城市竞争力的新型经济形态,在服务中国式现代化进程中具有关键战略价值。基于中国知网(CNKI)2019—2025年的718篇文献,运用CiteSpace6.4.R1进行可视化分析,结合“三破三立”理论框架与“是什么-为何发展-如何发展-价值何在”逻辑体系,系统梳理首发经济研究的演进脉络与前沿趋势。结果显示:该研究领域发文量历经“萌芽积累-初步发展-快速增长”三阶段;研究主体呈现“局部集聚、整体分散”特征,跨域协作网络尚未形成;研究热点围绕“首店经济载体-消费升级驱动-产业转型赋能-数字场景创新”四维框架展开,与“三破三立”机制高度耦合;前沿趋势指向价值升级、数实融合与场景拓展三大方向。研究表明,未来需强化跨主体协同、深化“三破三立”机制的区域适配性,探索新质生产力融合与长效生态构建路径,为首发经济高质量发展提供理论支撑与实践路径。

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