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在生鲜农产品供应链中,零售商通常处于弱势地位且具公平关切行为,影响供应链效率。为此,构建考虑零售商公平偏好的Stackelberg博弈模型,分析分散决策下的最优策略,并设计“两部定价+批发价格”组合契约协调机制。研究表明,公平关切显著影响零售商定价与供应链效率,契约机制能引导零售商实现分散决策下的最优行为,优化系统利润并实现帕累托改进。仿真结果验证了该机制在提升保鲜水平、降低零售价及优化系统效率方面的有效性。

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