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科协系统政务微信的传播力发展——以今日科协及中国科协所属全国学会政务微信为例
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科技导报
| 研究论文 2019,37(24): 111-117
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科技导报
| 研究论文 2019, 37(24): 111-117
科协系统政务微信的传播力发展——以今日科协及中国科协所属全国学会政务微信为例
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王志芳1, 贺占哲2
作者信息
1. 中国科协信息中心, 北京 100863;
2. 中国文物信息咨询中心, 北京 100029
The communication power of the official WeChat of China Association for Science and Technology: With the official WeChat of CAST Today and national academic societies of CAST as an example
The official WeChat of the CAST Today and national academic societies of CAST are an important window for the communications with the outside world of the CAST. Take the official WeChat of the CAST Today and national academic societies of the CAST as an example, this paper explores the development of the official WeChat of the CAST and the access states in terms of the whole distribution, the user demand, the user attribute and the dissemination channel. Based on this analysis, combined with the communication characteristics of the WeChat Public Platform, the optimal development strategies are suggested.
Key words
the official WeChat of CAST
/
overall portrait
/
user demand
/
user attribute
/
optimized strategy
WANG Zhifang, HE Zhanzhe.
The communication power of the official WeChat of China Association for Science and Technology: With the official WeChat of CAST Today and national academic societies of CAST as an example[J].
Science & Technology Review,
2019
, 37
(24)
: 111
-117
.
DOI: 10.3981/j.issn.1000-7857.2019.24.013