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This paper introduces the supporting technologies of VR/AR in the field of cultural tourism and film and describes its application and innovation in the evolution and integration It also.predicts the VR/AR development trend and its influence on the media culture industry and discusses the future development trend in this field., correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=21u5VQtfBQpjVkqVUBKSCA==, pdfFileSize=876697, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, authorCompany=New Media Institute, Communication University of China, Beijing 100024, China, fund=null, authors=CAO Sanxing, WANG Chunhua, LI Can, authorsList=CAO Sanxing, WANG Chunhua, LI Can), CN=ArticleExt(id=1242136835867091193, articleId=1242136834160009458, tenantId=1146029695717560320, journalId=1146031591421210625, language=CN, title=VR/AR在文化旅游与影视中的应用创新 与趋势, columnId=1242116902361830275, journalTitle=科技导报, columnName=专题论文, runingTitle=null, highlight=null, articleAbstract=虚拟现实/增强现实（VR/AR）技术是一种改变大众生活方式的新兴科学技术，对大众文化领域将能够产生重大影响。本文分析VR/AR在文化旅游与影视领域的支撑技术及其演进、融合中的应用创新，研究其发展及对传媒文化产业的影响，探讨未来该领域的发展趋势。, correspAuthors=null, authorNote=曹三省,教授,研究方向为移动互联、全媒体与微视频的融合及应用,电子信箱:Caosx_cuc@126.com, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=bdppa/3h+rgcTEch4j1HuQ==, pdfFileSize=876697, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, authorCompany=中国传媒大学新媒体研究院, 北京 100024, fund=null, authors=曹三省, 王春华, 李灿, 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