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科技导报 | 经济 2004,22(0412): 48-52
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科技导报 |经济 2004 , 22 (0412) : 48 -52
顾客忠诚度的测量及其实证研究
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周梅华
作者信息
    中国矿业大学管理学院,江苏徐州221008
RESEARCHES ON MEASURING OF CUSTOMER FAITHFUL DEGREE
  • ZHOU Mei-hua
  • Affiliations
      School of Management, China University of Mining and Technology, Xuzhou 221008, Jiangsu Province, China
    出版时间: 2004-12-10
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    在明确顾客忠诚度的基础上,通过分析影响顾客忠诚度的因素,按照指标设定的基本原则,设计了一套指标体系,能够将抽象的、定性的顾客忠诚度指标分解成定量的、可计算的指标,并可进行具体测度。在分析了以往定量方法不足的基础上,对顾客忠诚度测度的计算方法和过程进行了研究和实证分析,得出了可靠的结论。
    顾客忠诚度  /  指标体系  /  测度方法研究
    On the basis of defining the customer faithful degree, the paper analysed the factors of effecting customer faithful degree. In accordance with the basic rule of target design, a target system has been designed, which can change the abstract, qualitative customer faithful degree into the concrete, quantitative target, then calculate the customer faithful degree. After analyzing the shortcomings of the quantitative ways of customer faithful degree, the paper made further researches on the quantitative way and process of the customer faithful degree.
    customer faithful degree  /  target system  /  calculate ways case research
    周梅华. 顾客忠诚度的测量及其实证研究. 科技导报, 2004 , 22 (0412) : 48 -52 .
    ZHOU Mei-hua. RESEARCHES ON MEASURING OF CUSTOMER FAITHFUL DEGREE[J]. Science & Technology Review, 2004 , 22 (0412) : 48 -52 .

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    • 接收时间:2004-08-20
    • 首发时间:2004-12-10
    • 出版时间:2004-12-10
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    • 收稿日期:2004-08-20
    • 修回日期:1900-01-01
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    2种不同金属材料的力学参数

    Family
    属数
    Number of
    genus
    种数
    Number of
    species
    占总种数比例
    Percentage of
    total species (%)

    Genus
    种数
    Number of
    species
    占总种数比例
    Percentage of total
    species (%)
    鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
    小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
    多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
    红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
    小菇属 Mycena 11 5.26
    光柄菇属 Pluteus 5 2.39
    红菇属 Russula 17 8.13
    栓菌属 Trametes 5 2.39
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