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科技导报 | 研究报告 2007,25(0712): 63-67
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科技导报 |研究报告 2007 , 25 (0712) : 63 -67
互联网的收益管理思想及其实现策略
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陈志刚1,2,朱道立1,程永红3
作者信息
    1. 复旦大学管理学院 上海 3上海第二工业大学经济管理学院 上海2. 中国电信股份有限公司上海研究院 上海
Design of Revenue Management Strategy for Internet
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    出版时间: 2007-06-25
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    收益管理思想起源于航空业,并成功地应用于航空业。互联网是适用收益管理的领域之一,但是对互联网收益管理的研究非常少。本文将参照航空收益管理方法,在定价、市场细分和网络资源分配等方面提出互联网的收益管理设计策略,为互联网行业解决增量不增收问题提供参考。
    互联网络  /  收益管理  /  定价  /  网络资源分配
    The theory of Revenue Management (RM) was originated in aviation industry, with successful applications. Network is one of the industries where RM can be applied. But there were few researches in that area. This article proposes a design of RM strategy for Internet, similar to the techniques of RM used in airlines, which include network pricing, market segmentation and network resource allocation. It will help to solve the problem faced by Internet networks of increased sale volume with no increased revenue.
    陈志刚;朱道立;程永红. 互联网的收益管理思想及其实现策略. 科技导报, 2007 , 25 (0712) : 63 -67 .
    . Design of Revenue Management Strategy for Internet[J]. Science & Technology Review, 2007 , 25 (0712) : 63 -67 .

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    鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
    小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
    多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
    红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
    小菇属 Mycena 11 5.26
    光柄菇属 Pluteus 5 2.39
    红菇属 Russula 17 8.13
    栓菌属 Trametes 5 2.39
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