Article(id=1242137366857589534, tenantId=1146029695717560320, journalId=1146031591421210625, issueId=1242137337044480635, articleNumber=null, orderNo=33, doi=10.3981/j.issn.1000-7857.2019.02.022, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1539187200000, receivedDateStr=2018-10-11, revisedDate=1545321600000, revisedDateStr=2018-12-21, acceptedDate=null, acceptedDateStr=null, onlineDate=1551245461573, onlineDateStr=2019-02-27, pubDate=1548604800000, pubDateStr=2019-01-28, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1551245461573, onlineIssueDateStr=2019-02-27, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1774078226052, creator=sys-migrate, updateTime=1774078226052, updator=sys-migrate, issue=Issue{id=1242137337044480635, tenantId=1146029695717560320, journalId=1146031591421210625, year='2019', volume='37', issue='2', pageStart='1', pageEnd='112', issueExtLink='null', onlineDate='null', pubDate='null', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=3, issueType=-1, specialIssue=null, createTime=1774078218942, creator=sys-migrate, updateTime=1774078218942, updator=sys-migrate, preIssue=null, nextIssue=null, ext=null, issueFiles=null}, startPage=100, endPage=103, ext={CN=ArticleExt(id=1242137368958935842, articleId=1242137366857589534, tenantId=1146029695717560320, journalId=1146031591421210625, language=CN, title=大众传媒中科学传播者的整合构建和社会责任审视——以大型科普节目《加油!向未来》为例, columnId=1242137366828229405, journalTitle=科技导报, columnName=专题论坛, runingTitle=null, highlight=null, articleAbstract=对于科学传播的研究，从定义、发展历程到各派学说，一直是科学传播学者无法达成共识的，但科学传播的必要性和重要性却从未因此降低。随着科学技术的发展和公众科学素养的不断提高，更大范围、更具权威的科学传播变得迫切，而大众媒介无疑是进行科学传播的有力方法之一。可以说，"媒体作为科学与公众之间的界面，起着异乎寻常的作用……无论从有效传播的角度看还是从促进互动的角度看，媒体都是中心和枢纽。"^[1]科普书籍、影像资料、电视节目、纪录片以及电影等一直都是重要手段，然而，由于科学本身具有的难度和深度，尤其是传播者自身科学素质的高低，对于科学性的把握容易偏差，使得传播效果并不理想，传播手法也一味迎合受众需求而忽视科学传播的规律，以及自上而下单向传播的传播模式等问题，使得科学传播缺乏权威性、趣味型和交互性。要建立准确有效的科学传播体系，需要传播过程中各个要素的协调合作，包括传播者、传播内容、传播方式、受众和反馈机制，他们各有特点又相互联系，要形成良性传播必须通力协作。本文将着力分析传播者这一要素在科学传播中的作用和责任的建立，从传播者角度探讨以大众传播媒介为主的科学传播方法。, correspAuthors=null, authorNote=赵宇,博士研究生,研究方向为电视新闻与电视节目, correspAuthorsNote=吴宝俊(通信作者),工程师,研究方向为融媒体科学传播与内容设计, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=wMdU3SZcjqVEsWe09yQR7A==, pdfFileSize=1967851, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, authorCompany=1. 中国传媒大学新闻传播学部, 北京 100024;
2. 央视创造传媒有限公司, 北京 100026;
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