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In order to explore the impact of E-commerce live streaming on farmers' income and rural employment, a questionnaire survey was conducted among farmers engaged in jujube planting in Xinzheng and E-commerce live streaming practitioners. The questionnaire data were analyzed in detail, revealing the specific paths through which E-commerce live streaming helped increase the income of jujube planters, as well as its driving effect on the rural employment structure. However, problems such as weak infrastructure and shortage of professional talents still constrain the further development of the industry, and corresponding countermeasures need to be proposed to address these issues.

, authors=Mi Zhang, authorsList=Mi Zhang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1294746821650313899, articleId=1294746821142803113, tenantId=1146029695717560320, journalId=1293586367437176863, language=CN, title=新郑电商直播对枣农收入与乡村就业的影响分析, columnId=1294746802775937472, journalTitle=农业技术与装备, columnName=农业经济管理, runingTitle=null, highlight=null, articleAbstract=

为了探究电商直播对农民收入和乡村就业的影响，对河南新郑大枣种植户和电商直播从业者等进行问卷调查，并详细分析了问卷数据，发现了电商直播促进大枣种植户增收的具体路径，以及对乡村就业结构的带动作用，但基础设施薄弱、专业人才短缺等问题仍制约着产业的进一步发展，需提出相应的对策加以解决。

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张弥（1994-）男，河南郑州人，硕士，助教，研究方向为电子商务。

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张弥（1994-）男，河南郑州人，硕士，助教，研究方向为电子商务。

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