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公益性场馆在传统公共文化服务体系中承担公共教育、文化传播和城市形象展示等职能，但在运营年限增长、受众需求变化和财政约束增强的背景下，普遍面临空间利用效率下降、教育产品吸引力不足、品牌影响力转化不充分等问题。本文以广西规划馆为研究对象，结合全国公益性场馆市场化转型案例，构建空间活化、教育创新、品牌变现的三维价值再造框架，并提出“公益聚人气、场景促转化、收益强公益”的价值飞轮机制。研究认为，广西规划馆通过引入复合业态、重构研学产品、推动品牌资产化，实现了营业收入从2021年的112万元提升至2025年的622.23万元，同比增长19.14%；研学教育及培训业务收入同比增长196.41%，文创产品业务收入同比增长145.12%，市场化收入占比提升至22%。这一实践表明，公益性场馆的市场化探索并非偏离公益属性，而是在公共价值边界下提升资源效率、服务能力和可持续发展能力的系统创新。

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